We’re going to be at BrightonSEO this week! Come by and say hi if you’re in town. Or make sure to attend the talks by my colleagues, Patrick Stox and Andrei Țiț.

Back to our weekly meme:

📰 News & updates

AI writing detectors don’t work: At least as confirmed by OpenAI.

🔝 SEO

International SEO: Learn the five-step process to drive international traffic to your website.

💻 Digital marketing

IG reels best practices: Nick Gray was told these by a Meta rep: be consistent, use trending audio, avoid popular hashtags and target those around 500K, 100K, 50K, or 10K, and stay atop of comments.

10 lessons from 500,000 subscribers: Lenny Rachitsky’s newsletter hit 500K subs this week. His top tip: quality and consistency are all that matter.

9 types of humor: It might help to spice your content up.

Most intimate thing you’ve seen a brand pull off: Reddit discussion. The top comment: “Chewy, the pet accessories company, will send flowers and refund money for toys for customers who’s [sic] pets have passed. They also send cards and flowers too. I’ve seen tik toks of this and it is amazing how many people love this intimate touch.” Incredible.

Till next time ;)
Cheers,