Social Media Examiner - Standing out on Instagram…

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The Streaming ticket to Social Media Marketing World is now available! Watch the keynotes and sessions live from the comfort of your favorite chair.
In today’s edition:

• Optimizing for the Instagram algorithm
• Instagram changes to watch for
• Creative Instagram content
• Growing Web3 Academy

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In May 2023, Adam Mosseri posted a reel explaining how the platform's algorithm works now. Most importantly, you should know that the platform doesn't have a single, unified algorithm. 

For example, when ranking stories, IG prioritizes the content that's most likely to make users tap to view, send a reply, or react with an emoji. In other words, engagement habits play a big role in determining the types of stories you see. To make informed guesses about what you'll engage with, the platform looks at signals like:

• How often you've viewed the account's stories in the past
• Your history of engaging with the account's stories
• Your patterns of interacting with the account's other content, including feed and reels
• How close you appear to be with the account based on DMs and other touchpoints

Keep in mind that the goal of stories is to reinforce connections with people and brands that you already have a relationship with. That's why you only see stories from accounts you're already following and popularity has a negligible role in ranking this type of content.

How can brands rank for stories? Use IG insights to identify stories that generated the highest reach and engagement. Pinpoint what made them perform so well and create similar content moving forward.

To discover more about optimizing IG stories, reels, explore and feed content, read the full article.

➡️ Here's more great content for you:

• Instagram Changes That Affect Marketers
• How to Be More Creative With Your Instagram Content
• The Web3 Academy Story