Social Media Examiner - Qualified lead-gen on Facebook…

It’s Library Card Sign Up Month, Reader...

👉 Did you know a lot of libraries will let you sign up for a 🪪 library card and check out 🎧 audiobooks online?!

This newsletter is brought to you by Social Media Marketing World.

In today’s edition:

• More qualified leads from Facebook
• Agile marketing strategy
• Short-form video strategy
• Art marketplaces in Web3

🔥 Here's a word from our sponsors:

Grow Your Business with Amazon Ads
Unlock the power of Sponsored Display (beta), even if your business isn’t available in the Amazon store. Engage new customers with exclusive audience insights built from shopping and streaming signals. Create compelling display ads in just a few clicks with an easy-to-use interface and no minimum spend. Register today and connect with the right customers!

🌐 It's Time to Build Your Marketing Network 
Don't go it alone! Connect with fellow marketers at Social Media Marketing World who are eager to collaborate and help. There's no better way to overcome challenges and achieve success together. The power of community awaits you! 🤝 Grab your All-Access ticket today!

These forms capture contact details directly on Facebook or Instagram without requiring leads to visit an external site. Since they autofill select information, they also simplify the process for prospects.

Until recently, however, Ads Manager didn't offer many options for improving lead quality or identifying leads with intent. So if you've tried these forms in the past, you may have ended up with a lot of low-quality leads or even mistaken submissions.

In May 2023, Meta began rolling out new instant form features for the leads objective. Now ads are essentially personalized automatically, using conditional logic to update question-and-answer options dynamically. These forms also support rich creative elements, adding extra tools to create more compelling ads.

To learn how Facebook Instant Forms and conditional logic let you filter out unqualified prospects automatically, read the full article.

➡️ Here's more great content for you:

• Short-Form Video Strategy for Business With Reels and TikTok
• Community-Driven Art: TheHug.xyz