Social Media Examiner - Creating short-form video...

It’s National 😊 Biscuits and Gravy Week, Reader!

I do love a good gravy 😋 

Wish you could attend Social Media Marketing World on your own time? You can with the On-Demand ticket! Grab yours today.

In today’s edition:

• Agile marketing strategy
• Short-form video strategy
• Art marketplaces in Web3
• Instagram changes

🔥 Here's a word from our sponsors:

Can’t Make it to San Diego?
Don't worry! You can still experience SMMWorld with an On-Demand ticket! Get your hands on recordings of every session, workshop, and keynote.💡 Learn from expert marketers–on your own time without ever leaving the couch! Grab an On-Demand ticket today!

Grow your business with the help of the Social Media Marketing Podcast. Click here to learn more.

Expertise-driven content should be so useful that viewers save it, share it, and rewatch it.

• Teach what you know.
• Give advice to followers.
• Shed light on industry news and trends.
• Speak to customers' pain points.
• Show what customers can gain by working with you. 

Most service businesses and personal brands have multiple content types within the Expertise category. For example, a personal trainer has expertise in mindset, nutrition, and physical movement. A social media coach has expertise in messaging, personal branding, and conversions. 

Choose topics you feel comfortable talking about and that are clearly distinct from each other. If you have fewer than three content types, then you might struggle to create short-form videos. If you have more than three, then you'll never get anything done!

To discover a full strategy to create compelling short-form video for social media, click below:

• Read the Article.
• Watch on YouTube.
• Listen on Apple, Google, Spotify.

➡️ Here is some more great content you won't want to miss:

How to Improve Client Campaigns With Agile Marketing Strategies
Could an overly detailed campaign plan be hampering your success? Want to develop a flexible strategy to adjust quickly to market changes or client feedback?

• Watch on YouTube.
• Listen on Apple, Google, Spotify.

Community-Driven Art: TheHug.xyz
Interested in digital and physical art? Looking for a Web3 community that connects artists and collectors?

• Read the Article.
• Watch on YouTube.
• Listen on Apple, Google, Spotify.

Social Media Marketing Talk Show
Discover the latest Instagram changes, updates, and more. Follow the show to get the current news and expert insight on a different platform each week.

• Watch the Livestream on YouTube.
• Listen on Apple, Google, Spotify.