Ahrefs’ Digest #153: Content audits, becoming the Tuna King, and more

Will you pay for Twitter?


📰 News & updates

Bard can now find answers in your Gmail, Docs, Drive: Google’s AI chatbot can now answer questions based on the information it finds in your Gmail inbox and Drive storage.

Sep 2023 update rolling out with an improved classifier: ICYMI, a new Google update was rolled out on September 14. It will take about two weeks to complete.


How to do a content audit: Not everything you publish will be a home run. But you don’t have to leave these pages to die a slow, painful death. You can revisit them, figure out what went wrong, and take action to improve their performance. This is the content audit process in a nutshell. 

BrightonSEO U.K. fall 2023 presentation decks: Missed out on BrightonSEO? Don’t worry—Aleyda Solis has generously helped compile a list of presentation decks.

💻 Digital marketing

When I have a slower publishing cadence my blog grows faster: If Henrik Karlsson spends twice as long working on a piece, it does on average four times better. This makes sense: Writing faster is not good for thinking, and Henrik wants to optimize how much his thinking improves (not growth). Artisan > content producing.

The mundanity of excellence: Robert Greene: “Mastery requires boredom and tedium. It requires doing the same mundane things over and over and over. It requires sitting with the frustration of putting in work that doesn’t immediately pay off. It requires sitting with the torture of, am I going to spend sixteen hours reading this biography only to discover there’s nothing in it I can use? You have to be able to sit with boredom.” Jerry Seinfeld: “Your blessing in life is when you find the torture you’re comfortable with…Find the torture you’re comfortable with, and you’ll do well.”

Becoming the Tuna King: Yukitaka Yamaguchi is dubbed the “Tuna King” and is one of Japan’s most famous fishmongers. The table stakes of peak fishmongering include three hours of sleep a day, memorizing the menus of 1,000 restaurants, and being able to identify the origin of any tuna off a single bite. Trung Phan’s point is this: If you want to be good at something, you need to know the table stakes. When Trung analyzed a few prolific writers, he discovered the table stakes are a large volume of daily writing. (Connecting back to the previous article, you need to be able to do mundane things over and over again.)


Till next time ;)

Older messages

Ahrefs’ Digest #152: BrightonSEO, IG reels best practices, and more

Sunday, September 17, 2023

We're going to be at BrightonSEO this week! Come by and say hi if you're in town. Or make sure to attend the talks by my colleagues, Patrick Stox and Andrei Țiț. Back to our weekly meme: 📰 News

Ahrefs’ Digest #151: Best SEO podcasts, 23 million internal links, and more

Thursday, September 7, 2023

If you aren't liking your posts, why are you publishing them? 📰 News & updates Google is 25: Google CEO Sundar Pichai pens his reflections on Google's 25th birthday. The end of the

Ahrefs’ Digest #150: Best AI writing tools, ChatGPT hacks, and more

Thursday, August 31, 2023

I swear this is not my selfie: 🔝 SEO ChatGPT hacks: From keyword research to query building, explore these prompts to enhance the effectiveness of your SEO and digital marketing efforts. Most common

Ahrefs’ Digest #149: New Google update, modern content marketing, and more

Thursday, August 24, 2023

I'm betraying my age here… 📰 News & updates August 2023 core update: A new Google algorithm update has started rolling out. 🔝 SEO SEOs trust Google data a little too much: Google data (eg,

Ahrefs’ Digest #148: New Twitter algorithm, hiring an SEO consultant, and more

Thursday, August 17, 2023

We released 25 updates this month alone. So, we're running a giveaway in our community: Let us know what unique Ahrefs use cases you swear by or use on a daily basis. We'll pick three winners.

• Promote your book series all in one order w/ ContentMo •

Wednesday, November 29, 2023

~ Book Series Ads for Authors ~ All in One Order! We want to help you get your book series out on front of readers. Our BOOK SERIES PROMO Packages can get you there! BOOK SERIES PROMOTIONS by ContentMo

🤝 What do to about an unresponsive biz broker…

Tuesday, November 28, 2023

Plus: Diving into deal box struggles and highlighting links, resources, and memes our members are sharing. Hey Biz-Buyers, Welcome to this week's Boring Business Brief, where we share some of the

New course: Strategic Research for Experimentation

Tuesday, November 28, 2023

Imagine this scenario: You have the hypothesis that the website navigation bar is confusing your users. So you invest time and money in testing. But turns out that most of your customers couldn't

Google’s AI Search: FAQ + SEO Implications

Tuesday, November 28, 2023

Google's Search Generative Experience will soon radically change the way we search. Learn what to expect in my new post Hi Reader, Search Generative Experience will soon radically change the way we

Kindle & Paperback • How Nature Healed a Broken Soul: An Autobiography by Penny James •

Tuesday, November 28, 2023

Penny James was a world-renowned fashion model whose career spanned eleven years with the Wilhelmina & Ford agencies. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Now I Know: The Politician Who (Technically) Kept His Pledge

Tuesday, November 28, 2023

Technically correct, the best type of correct! View this email in your browser · Missed one? Visit the Archives This one is a bit complicated, but it's fun. -- Dan The Politician Who (Technically)

Three Practical Ideas To Amplify Your Humanity 

Tuesday, November 28, 2023

Your weekly 5-minute read with timeless ideas on art and creativity intersecting with business and life͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌

One hybrid page, two boosted metrics

Tuesday, November 28, 2023

3x organic clicks and 2x conversions ‌ ‌ ‌ Read this tactic on the CXL blog. Drive both organic traffic and conversions with a hybrid landing page The company: Content marketing agency The Brand

🧙‍♂️ "Hop on a call?" 👎 "Watch this async video!" 👍

Tuesday, November 28, 2023

I ain't got time for that! (you don't either) ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Upcoming webinars: Maximising Talent Potential, Artificial Intelligence & Skills-based Learning

Tuesday, November 28, 2023

Join us tomorrow and on December 7 View in Browser | Forward to a Friend 360 Learning Register now Maximising Talent Potential: From Assessment to Hiring and Progression November 28 at 3PM GMT Ready to