Email from Litmus

The latest email resources from the Litmus blog and a few of our favorite things from around the web last week. ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌

The best email content and news—handpicked and
delivered to your inbox every week.

21 Se‍ptember, 2023

An email that's being compared for differences on the left and right sides using a magnifying glass.

Blog

Please Welcome Email Guardian!

A staggering 86% of customers say they’ll leave a brand they’re loyal to after just two poor experiences. We’ve stepped into a new era of email marketing where delivering exceptional brand experiences every single time is no longer optional.

As a marketer, I certainly feel the pressure to deliver and am constantly searching for new ways to eradicate errors and engage my audience.

That’s why I’m so excited about the latest updates from Litmus, including Email Guardian—the always-on email monitoring essential that proactively monitors emails for costly errors, alerting you when action is needed (aka my new email best friend ).

Learn more about using the latest Litmus enhancements to protect your brand ‘round the clock and deliver the personalized experiences subscribers expect.

Kaela Clark
Principal Product Marketing Manager at Litmus

Three email renderings that are side-by-side.

Pop quiz:
How many potential renderings can a single email have?

100,000
200,000
300,000

Scroll to the bottom for the answer.

Did you miss Litmus Live last week? No worries–we’ve got you covered. Watch our recap and relive the event in a nutshell.
Those great brand experiences we talked about all start with a solid foundation. Get the skills to master the art of email development with our latest guide with Mailchimp.
Discover the 3 steps to a higher email marketing ROI. Tune in on Sept‍ember 28 when we chat with ZeroBounce about tips for setting your campaigns up for success.
Curious about where AI fits into this new era of email marketing? Erik Nierenberg, Litmus’ CEO, shares his take.

Reading that pairs well with a hot cup of coffee

Speaking of brand experiences… I love getting back to the basics of what brand experience is and why it’s important.
Limited opportunity to grab your audience’s attention? Bouncer has a hot take on how long your email should actually be.
Once you’ve compelled a subscriber to open your email, here are 5 effective types of CTAs to drive action.

Are you ready for it?

@litmusapp on Instagram's post, which says: 'New in Litmus. Our latest Litmus Personalize elements as Taylor Swift eras. It's a new #EmailEra'

Hi there I’m your host, Kaela!

I believe successful marketing is a little bit science, a little bit art, and a whole lotta heart–and my daily mission is to help bring to market the most exciting Litmus enhancements to help you make your email vision (and success) come to life.

I love adventure, and when I’m not applying that to marketing strategy you can usually find me traveling or with my nose in a book (or both). Speaking of, what’s at the top of your travel bucket list?

The answer is c. 300,000 renderings! A subscriber’s screen size, device type, and email client are only some of the factors why email rendering is so complex.

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Navigate the new era of email marketing with ease, what’s new in Litmus, and more

Please Welcome Email Guardian!

Reading that pairs well with a hot cup of coffee

Are you ready for it?

Hi there I’m your host, Kaela!

Older messages

Harness the power of dynamic content, boost your ROI in time for the holidays, and more

Black Friday tactics to steal, 16 email design best practices, and more

Essential automations you need right now, a handful of Black Friday inspiration, and more

Create perfect bullet points in your email, tactics to help you hit the inbox, and more

Four weeks until Litmus Live 🎉, automate your way to a better workflow, and more

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