How advertisers are tackling measurement in a fragmented RMN ecosystem

In a fragmented retail media network landscape, advertisers are measuring campaign success across disparate platforms. However, persistent gaps in the standardization of RMN metrics and attribution methods are adding to the complexities brands navigate as they optimize their strategies. 

In this new Unpacked explainer guide, Digiday and Best Buy Ads explore solutions and best practices for measuring campaign outcomes across diverse networks, focusing on how advertisers can strategically plan their RMN campaigns for more effective outcomes. Download it to learn: 

• The RMN measurement challenges advertisers are facing
• How to identify the extent of RMN’s attribution capabilities
• How to plan a cohesive measurement strategy across multiple RMNs
• Why standardization is an RMN challenge and what to do about it

Sponsored by: Best Buy Ads

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