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It’s National Chocolate 🧁 Cupcake Day, Reader! Well, don’t mind if we do...

In today’s edition:

• Today's 👉 Tip of the Day is for Facebook lead gen

• 🤳 Producing Hollywood-quality video with your phone

• Users can turn off 👣 activity tracking on Instagram

• ❎ YouTube's new AI-powered ads

You’re running Facebook lead gen ads and people are downloading your asset. So why aren’t you closing more business? The answer might be in your follow-up.

Follow Up With Facebook Leads

Following up on every lead within 15 minutes increases the chance that you'll keep that lead to 80%. To nurture leads that don’t convert in the first 10 days, develop a follow-up sequence that has 7–11 touch points within 2–4 weeks across SMS, email, and phone. 

Why 7–11 touch points? Research shows that most high-intent leads become customers between the 3rd and 5th follow-up touch points. Using 7–11 ensures that you don't lose the chance to convert the balance of your warm leads.

Today's tip was inspired by Tara Zirker, a featured speaker at Social Media Marketing World.

You need to create video for your business and your phone is what you’ve got to work with. Turns out, it may be all you need. 

With the right techniques and minimal equipment, you can create stunning videos with the computer already in your pocket.

Get to Know Your Mobile Phone’s Camera

The key to unlocking the potential of your smartphone camera is simply understanding how it works. You likely use your phone every day to snap photos or record quick clips. But you may not realize the advanced capabilities packed into that little lens.

Start by investigating the camera settings within your smartphone's camera or video app. Tap around to find options like resolution, frame rate, manual focus, and more. Play with toggling settings on and off while filming test clips to see their impact. 

For example, try shooting in 1080p versus 4K resolution. The 4K video will contain much richer detail, but also consume significantly more storage space. Or experiment with frame rates by filming the same scene at 30fps versus 60fps. The higher frame rate will allow for smooth slow motion when played back.

You'll also want to get familiar with the different lenses available on newer phones. High-end smartphones now contain multiple lenses like wide angle, telephoto, and macro. Before pressing record, think about which lens would provide the desired perspective and field of view for that particular shot.

Advanced controls like locking focus and exposure also help you achieve more professional, consistent results. By tapping on a subject to lock the focus and exposure, your camera will maintain proper settings if the lighting changes or your subjects moves within the frame. Little tweaks like this radically improve the polish of your video footage.

Optimize Your Recording Environment 

One limitation of smartphone cameras is their small sensor size. This can lead to grainy or fuzzy video quality when filming in low light conditions. For best results, do your smartphone filming outdoors in bright, natural light whenever possible. Shooting beside a window works great too. 

If you must shoot indoors, add extra lighting to properly expose your subject. You don't need expensive studio equipment. Simple continuous lights, reflectors to bounce sunlight, or even a ring light that attaches to your phone can make a major difference in improving image quality.  

The internal microphones on smartphones also have some limitations, mainly wind distortion and limited range from your subject. When recording interviews or voiceovers, use a clip-on lavalier mic to get clean, professional audio. And protect your smartphone mic with a fuzzy "deadcat" windscreen if filming outdoors on a windy day.

Use Basic Gear to Up Your Game  

While your smartphone can film decent looking video right out of the box, adding a few key accessories takes things to the next level:

Gimbal Stabilizer: This handheld motorized mount smooths out camera movements for pro-level steadicam shots.

Tripod: Eliminates camera shake and allows for static shots with camera motion. 

External Lens: Add lens attachments like macro, wide angle, fish eye and more.

Mobile Video Light: Illuminate your shots with a small, rechargeable LED light. 

Mirror Attachment: Flips front camera image so you can see yourself when filming. 

The good news is smartphone video accessories are now widely available and affordable. For less than $100 total, you can get starter gear that will make a significant impact helping you shoot professional-grade video content with your phone.

Develop Pro Shooting Techniques

Once you understand your camera and get the proper gear, the key is leveraging cinematic techniques used by professional videographers. Here are three tips to get you started:

• Sudden jerky movements are jarring so make an effort to move the camera slowly so you pan, tilt, and track smoothly.

• Vary your camera angles. Mix in wide, medium, close-up shots, and shoot from below, above, around corners, etc. 

• As you move around subjects, follow the 180 degree rule to maintain consistent left/right alignment. At the same time, use the rule of thirds to position subjects off center, so they’re not always dead middle.

Make sure to shoot plenty of test video, examine the footage, and practice these techniques until they become second nature. Small nuances like panning at a consistent speed or stopping movement before recording makes a remarkable difference in the viewing experience.

Edit and Enhance Video on Your Phone  

With filming complete, the final step is editing everything together into a compelling video. Fortunately, your smartphone provides all the editing horsepower you need to produce fully polished content right on the device.  

There are many apps that make it easy to combine clips, make cuts, add transitions, overlay text, and more. Best of all, they include intuitive mobile interfaces and automatic enhancement tools like color correction to instantly improve your footage.

Don't be afraid to get creative in the edit! Slice together different shots, add background music, incorporate stock video clips, apply slow motion effects, and leverage any other features available in your chosen editing app. 

If you're looking for inspiration, browse the Explore and For You pages on TikTok or Instagram Reels to see what top creators are posting and analyze their editing techniques.

Today's advice provided with insights from Steve Wright.

🧠 Looking to Learn Fresh Concepts?

There are lots of reasons people attend conferences like Social Media Marketing World. But the main reason marketers come from all around the world is to figure out new strategies—concepts you can't learn in college.

"My only goal was to attend as a sponge and soak up all of the learning that I could. I feel incredibly inspired and can't wait to see what the coming year brings for me with all of this new knowledge!" said Blume Bauer. 

Secure your ticket today! 🎟️

🗞 Activity Off-Meta Technologies: This feature, previously only available for Facebook and known as Off-Facebook Activity, lets users disable tracking from third-party websites that use tools such as the Meta Pixel to serve personalized ads and content. Source: Meta

🗞 YouTube Launches Spotlight Moments Ads: The new ads package uses AI to automatically identify the most popular content related to a cultural event such as Halloween. Those videos are then curated into dynamically-updated playlists and brands' video ads show alongside that content in the playlist. Source: Google

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Did You Know?

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