Media experts argue social media is no search rival in the DoJ's antitrust tussle with Google

Media experts argue social media is no search rival in the DoJ's antitrust tussle with Google

It's been touted as "the trial for the future of the internet" as the Justice Department battles with Google. This week the plaintiffs laid out their case of how exclusive deals with device manufacturers such as Apple and Samsung gave Google “a powerful strategic weapon," that effectively amounted to a monopoly.

Additional coverage:

• Campbell Brown’s announcement that she is leaving her post as Meta’s head of global media partnerships this fall elicited a metaphorical shrug from publishers amid declining referral traffic and waning revenue.
• The challenges of measurement in the media buying world cut across many areas, from CTV and influencer marketing to retail media and performance. It was a hot topic at the Digiday Media Buying Summit.
• As brands and retailers dole out their marketing spend through the end of the year and figure out how the different social media platforms will play into their holiday marketing strategies, it turns out they're actually upping their investments in Instagram this year.
• Those mandated to return to in-person work are more than twice as likely to feel resentment about it than those who are coming back due to strong pressure.
• Digiday sibling WorkLife is proud to present season two of "The Return," a podcast about what it’s like for Gen Z to enter the workforce for the first time in a post-pandemic world.
• Our most-read story this week: Apple’s ATT crackdown emboldened DTC marketers to reinvest in Meta, Google.