Ad tech’s cash crunch: Rising interest rates, late payments and financial uncertainty

Ad tech’s cash crunch: Rising interest rates, late payments and financial uncertainty

While it’s not unusual for companies to penny-pinch like this when cash is scarce, the current surge in extending payment terms and underpaying feels like a throwback to the early days of the pandemic — a sense of desperation ad execs haven’t seen in a while.

Additional coverage:

• Pinterest has always seen itself as a full funnel platform, but now it really wants marketers to do the same.
• X's decision to no longer automatically feature headlines in link posts has led publishers, including The New York Times and The Washington Post, to notify their newsrooms with guidelines for posting to the platform.
• There are a number of headwinds blowing in agencies’ direction hampering the ability to move forward without strain and extra effort.
• Last week, celebrities including actor Tom Hanks, TV journalist Gayle King and YouTube creator MrBeast all warned of deepfake ad scams featuring their likeness.