Mailbrew Marketing Weekly - Marketing Weekly #150

How Nespresso is Fooling You With It’s Mischievous Marketing • Three Clients Revamped Websites. It Tanked Their Traffic. Here’s Why • Content Marketing Lessons from Your Gmail Inbox • Three Case Studies of Orchestras That Are Growing Their Audiences • I started focusing on Pinterest for traffic generation — This happened • Content Marketing Checklists To Maximize Reach (By Platform) • Fancy a Challenge? 2x Your Growth in 2 Weeks with the AI Accelerator • 8 Handpicked Competitor Analysis Tools (With Use Cases) • How to Future-Proof Your Marketing for an AI-Centric Search World? | 5-Minute Whiteboard • Image SEO: 15 Tips for Image Optimization
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Sunday October, 2023

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Here's your weekly marketing brew. ☕️

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Blogs

Content Marketing Checklists To Maximize Reach (By Platform)
Tim StoddartOct 18

Assuming you are already creating valuable content, making a few basic optimizations can help it earn significantly more traffic and...

The post Content Marketing Checklists To Maximize Reach (By Platform) appeared first on Copyblogger.

Fancy a Challenge? 2x Your Growth in 2 Weeks with the AI Accelerator
Phill AgnewOct 19

Fancy a challenge?

Why not try to double your growth in two weeks? 

That’s the goal of the AI Accelerator, Buffer's bespoke video-based course that hundreds of creators and social media pros have joined.

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What’s the AI Accelerator?

This isn't just

8 Handpicked Competitor Analysis Tools (With Use Cases)
Mateusz MakosiewiczOct 19
These eight tools will allow you to do things like:  And more!  Ahrefs is an all-in-one SEO toolset that provides best-in-class data about your competitors’ content, backlinks, keywords, PPC ads, and much more.  Some of the key use cases:  My
Read more ›
How to Future-Proof Your Marketing for an AI-Centric Search World? | 5-Minute Whiteboard
Rand FishkinOct 18
Today, Google’s search results still look (mostly) like lists of snippets and links, e.g. But, plenty of search marketers and industry observers suspect we’re in the closing days of this format, and the future holds something closer to how AI-tools like ChatGPT and Bard answer user-inputted prompts, e.g. If that’s …
Image SEO: 15 Tips for Image Optimization
Backlinko TeamOct 13

In the SEO world, we all spend a LOT of time optimizing our content. But did you know that optimizing your site’s images is also super important? Well, let me tell you all about it. In this guide I’m going to cover: Exactly what image SEO is Its benefits My …


Newsletters

📰 Techcrunch
Ali AbouelattaOct 19
Techcrunch's journey to 100,000 readers?
Hey Hodwy 🤠
Shannon SankeyOct 20

Cashing in on misspellings and more

The post Hey Hodwy 🤠 appeared first on Carney.


Podcasts

The Secret to Building Customer Loyalty Forever
ducttapemarketing.comJohn JantschOct 19
In this episode of the Duct Tape Marketing Podcast, I interviewed Micah Solomon, an expert on customer service, hospitality, and the customer experience. He delves into the unique concept of anticipatory customer service and its powerful potential to enhance brand loyalty and drive business growth. He's a bestselling author with …
What It Takes To Win Black Friday (And Create An Amazing Customer Experience) #621

Shoppers have been trained to wait until November to buy. So whether you're running a discount, free gift with purchase, expedited shipping, or another offer entirely, you better make sure it's profitable. But you can't stop at a single purchase. And on this episode of Ecommerce Marketing School, PostPilot's …

Ramit Sethi: How to Build Remarkable Products to Grow Your Business
podcasters.spotify.comCopyblogger Media LLCOct 17

Tim Stoddart had the opportunity to speak with entrepreneur, New York Times bestselling author, and founder of iwillteachyoutoberich.com, Ramit Sethi.

Tim and Ramit dig into tricks for great copywriting, going for “big wins” to move the needle in your life and business, and product development that serves your audience better. …

Now with More Games, Threads, and Fairness!
John Wall and Christopher PennOct 20

In this Marketing Over Coffee: Learn about Activision Acquisition, AI Bias, Screenshots, and More!! Direct Link to File Brought to you by our sponsors: Notion and Stonehill College Activision Blizzard King – $69 billion, biggest buyout in gaming history: WoW, Candy Crush and maybe Starcraft? Guitar Hero? No new consoles …


Watched 8 hours of MrBeast's content. Here are 7 psychological strategies he's used to get 34 billion views

MrBeast can fill giant stadiums and launch 8-figure candy companies on demand.

He’s unbelievably popular.

Recently, I listened to the brilliant marketer Phil Agnew being interviewed on the Creator Science podcast.

The episode focused on how MrBeast’s near-academic understanding of audience psychology is the key to his success.

Better than …

PSA: assaulting my inbox is NOT good email marketing.

486 days ago I ordered some posh biscuits. It turned out to be a terrible mistake.

Not because of the biscuits themselves (they were alright), but because of what happened next.

Since that fateful, gluttonous day, I’ve received 346 biscuit-related emails. That’s an average of five per week. Five. Per. …

At a B2B company and no marketing budget

Halp! I’ve joined a new company and told there is no marketing budget until the next FY (6months away) I’m doing my best with socials, SEO, email and blog content. Any tips or tricks to generate leads besides a magic lamp?



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