Mailbrew Marketing Weekly - Marketing Weekly #148

I Used AI to Generate 10 SEO Articles. Here’s What Happened. • Make Music And Money In Branding • My YouTube Short Got Over 23,000 Views From YouTube Search. Here’s How. • How to Ace the Briefing and Research Phase of Your Marketing Campaign • How a Brilliant Slogan Led to Coca-Cola’s Fifty-Year Ban in Portugal • 14 Content Marketing Examples With Strategy Breakdowns • How To Write Emails: The Conversion Copywriter’s Approach • Here’s How This Creator Has A #1 Podcast While Working Full Time (At Buffer) • Inbound Marketing: What It Is, How It Works, & How Ahrefs Does It • Understanding & Demonstrating Google E-E-A-T: A Complete Guide
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Sunday October, 2023

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Here's your weekly marketing brew. ☕️

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Blogs

14 Content Marketing Examples With Strategy Breakdowns
Tim StoddartOct 4

There were a lot of changes in content marketing over the past year, and the companies winning the content game...

The post 14 Content Marketing Examples With Strategy Breakdowns appeared first on Copyblogger.

How To Write Emails: The Conversion Copywriter’s Approach
Jessica NoelOct 6

Conversion copywriters follow a simple 3-step process to get the 'yes' in email campaigns: crafting a compelling subject line to capture attention, weaving a narrative that resonates with the reader's needs or desires in the body, and ending with a clear, irresistible call-to-action that nudges them towards a favorable response. …

Here’s How This Creator Has A #1 Podcast While Working Full Time (At Buffer)
Tamilore OladipoOct 5
In this article, we dive into podcaster and Bufferoo Phill Agnew's strategies that can help you grow an engaged audience, no matter the format.
Inbound Marketing: What It Is, How It Works, & How Ahrefs Does It
Si Quan OngOct 2
Coined by HubSpot’s founders Brian Halligan and Dharmesh Shah, the goal of inbound marketing is creating content to: Together, they work like a flywheel. How to do inbound marketing Inbound marketing is our core marketing strategy at Ahrefs. We create
Read more ›
Understanding & Demonstrating Google E-E-A-T: A Complete Guide
Backlinko TeamSep 29

In 2022, Google updated its E-A-T guidelines to include an extra “E”—” Experience”. But what does this mean for your SEO efforts? In this guide, I’ll cover: What E-E-A-T actually is Its core elements The different levels of E-E-A-T according to Google’s Quality Rater Guidelines The best ways for you …

How to Find & Rank for Bottom of Funnel Keywords
Cameron BrownOct 5
An in-depth guide to bottom of the funnel keywords based on hundreds of blog posts.

Newsletters

Headway
Ali AbouelattaOct 5
Social proofing the landing page
PPC Hacks
Shannon SankeyOct 6

Get the most out of Google Ads

The post PPC Hacks appeared first on Carney.


Podcasts

Beyond the Full-Time CMO: How Companies are Opting for a Fractional Future
ducttapemarketing.comJohn JantschOct 5
In this episode of the Duct Tape Marketing Podcast, I interviewed Nicole Bernard, a seasoned marketing professional with an impressive legacy that includes stints at Microsoft and collaborations with big names like REMAX and Venus Williams. We dive deep into the transformative realm of the Fractional CMO, uncovering the nuances …
Quick Wins You Can Actually Pull Off To Boost CRO Before BFCM #619

Soooo there's good news and bad news about improving your CRO ahead of Black Friday. Bad news? The best time to start was right after BFCM last year. Good news? It's not too late to pull off some quick wins that'll give your store a serious boost ahead of the …

Yannick Veys: The Amazing story of Hypefury’s Massive Success
podcasters.spotify.comCopyblogger Media LLCOct 3

In this episode Tim sits down with Yannick, the co-founder of Hypefury. They discuss how the huge changes at Twitter (X) affected their business and how they navigated it. Yannick also shares how affiliates and word of mouth were key to growing Hypefury initially.


Cool stuff mentioned in the show:⁠ …

Now with More Large Multi-Modal Models, and Taylor Swift
John Wall and Christopher PennOct 5

In this Marketing Over Coffee: Learn about Llama 2 Long, Taylor Swift Ruling the Earrth, AI, Pet Detection, and More!! Direct Link to File Brought to you by our sponsors: The Mailworks and Dash Hudson Llama 2 Long AI can see – The Large MultiModal Models are here – Upload …


Whoever is handling Taylor Swift's Marketing is currently putting on a master class performance.

I mean goddamn. She's inescapable. I have heard more about Taylor Swift in the past two months than I did from 2009-2014 in Middle School and High School.

The way Taylor has reclaimed such mainstream relevancy again is impressive. She never faded into obscurity, however from 2015-2022 you barely heard …

What has Seth Godin actually done??

Everything related to Seth Godin seems to be self proclaimed. His wikipedia is flagged for not being 100% reliable. He talks, writes, and sells marketing, yet, I can't find marketing campaigns that credit him as the Brains behind it.

Has he marketed to anyone other than marketers??

If im missing …

Unpopular opinion: Google is still king when it comes to growing your business

Recently I've been having this debate with a few of my other marketing friends as all of us decided to take different paths in the marketing world with some of us doing social media advertising, some doing sales, and of course there's me who has been paving the way in …



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