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It’s 📺 TV Talk Show Host Day, Reader... Are you a 🌞 daytime or 🌚 late night show watcher?

In today’s edition:

• Today's 👉 Tip of the Day is for LinkedIn

• 💬 Social Conversations That Generate 🤝 Loyalty

• 🖼️ AI image creation enters the 💬 chat in ChatGPT

• LinkedIn updates, ✒️ collaborative articles, and ✅ profile verification

• More ➕ social channels to show in Google Business

• 🛑 YouTube addresses ad-blockers

LinkedIn ads targeting easily puts you in front of your ideal prospects. Wouldn’t it be great if you could proactively reach out and connect with them after they've seen your ad?

LinkedIn won't reveal the identities of those who clicked your ad because that would violate privacy, but you can see when someone reacts to or comments on your ad.

See Who Engages With Your Ads

Log into your LinkedIn Campaign Manager and switch the Performance column to show Engagement. Then, scroll over to Reactions. 

When you see an ad that has reactions, likes, comments, and reposts, click on the ad title to open it. Scroll down to the bottom of the ad and you’ll see who engaged with it.

Now you can reach out to see if they’re interested in connecting with you so they keep seeing your content.

Today's tip was inspired by AJ Wilcox, a featured speaker at Social Media Marketing World. Source: YouTube

Your social media content isn’t sparking the engagement you need to stay connected to and grow your audience. 

You need to breathe new life into an established content system but you don’t know where to begin.

Start With the Conversation

Responsive, authentic conversations are the catalyst for building relationships with an audience emotionally invested enough to participate in dialogue openly.

Approach social media as a dialogue, not a monologue, and you’ll make connections based on shared values and emotional experiences. Do this consistently, and your audience will steadily grow.

Share Opinions and Take a Stand

To connect emotionally, your brand should share opinions and feelings, while also eliciting feedback from your audience.

Sharing opinions allows your brand to disclose values and viewpoints. This helps your audience determine if they align with your brand philosophically.

Your brands can share relatively low-risk opinions, like commenting on current issues that relate to your core values. Or they can take bigger risks, like Patagonia announcing they would pull Facebook ads due to concerns over climate change misinformation.

Address Social Issues Thoughtfully

While younger consumers increasingly expect brands to have a viewpoint, doing so can be risky.

Have conviction by ensuring the issue aligns with your existing brand values. Listen first to determine how your audience feels, then consider possible responses and prepare messaging to address any pushback.

A stand shouldn't be taken lightly or impulsively. But when executed strategically, it can crystallize what your brand represents in consumers' minds. Just ensure you've done the groundwork beforehand.

Listen First, Then Mirror Language 

Before sharing opinions widely, you should listen to the conversations happening about your industry.

Look for common emotions expressed about key issues. Identify language quirks like shorthand or emojis frequently used. Then mirror this language in your content to speak directly to your audience's experiences.

For example, after COVID-19 emerged, brands tuned into social conversations to realize people increasingly said "coronavirus" less and used terms like "COVID-19" instead. Brands modified language accordingly.

Listening first ensures you craft content using the vocabulary of your audience, underscoring that you truly understand them and strengthening your bond with them.

Today's advice is provided with insights from Brooke Sellas, a featured speaker at Social Media Marketing World.

Oh the People You Will Meet... 

The marketing world is in a state of disruption. But you likely already know that. Did you know there's a proven way that marketers can get through seasons of change? It's by surrounding yourself with others who are facing the same challenges. That's where we can help you, Reader.

By discovering how others are navigating change and having people to talk to, Social Media Marketing World will help you find the inspiration you need. 

I want to connect with other marketers!

🗞 DALL-E 3 Comes to ChatGPT: Starting on Thursday, ChatGPT Plus and Enterprise customers will have access to DALL-E 3 within the ChatGPT app. DALL-E 3 was announced last month and improves upon DALL-E 2 by allowing users to write longer and more descriptive prompts to generate images. OpenAI says it has implemented safety measures to make DALL-E 3 ready for an expanded release and has a tool to detect if an image was created by DALL-E 3 with 99% accuracy. Source: The Verge

🗞 LinkedIn Collaborative Articles Updates: LinkedIn has rolled out several new features for Collaborative articles. A new look features a new layout, more reactions, and a Top Contributors section. Improvements have been made to the way contributors are matched to articles and the way contributors are rewarded. Source: LinkedIn

🗞 LinkedIn Updates Profile Verification Program: LinkedIn is partnering with more third-party verification partners like Microsoft Entra and Digilocker to bring identity verification to more regions globally. Relying on local partners enables LinkedIn to verify IDs per regional requirements. According to LinkedIn, verified profiles get more profile views, comments, reactions, and messages. Verification also provides assurance for selected job postings. Ultimately, LinkedIn aims to have all members verify at least one identity attribute by 2025, with a goal of 100 million verified users. This free, outsourced approach could significantly combat bots on the platform. Source: Social Media Today

🗞 Social Profiles in Google Business: Users can now manage which social media links display to customers on their Google Business profile. The social media links option is currently only available in certain regions. Businesses can add one of each of the following social media links: Facebook, Instagram, LinkedIn, Pinterest, TikTok, X (formerly Twitter), and YouTube. This lets companies highlight their presence on up to seven major social platforms directly through their Google Business Profile. Source: Google

🗞 YouTube vs. Ad Blockers: The streaming service, owned by Google, is now blocking videos for users who have ad blockers enabled and refuse to watch ads. Users have two choices: either disable their ad blockers or sign up for YouTube Premium at $13.99 per month to avoid ads. This move allows YouTube to crack down on ad blockers that prevent it from showing ads and generating revenue. Source: Forbes

TOGETHER WITH YOUR BRAND

What makes for a great newsletter ad? 

Do you have a useful resource for marketers? For example, a report, guide or ebook? Is it gated behind an opt-in form so you can collect leads? If so, you might be a perfect candidate for a newsletter ad in this very publication. 

If you want more brand exposure OR to bring in qualified leads for your sales team, why not chat with us and see if you're a good fit?

Contact Emily to place your ad here.

Did You Know?

The proper name for the infinity sign is lemniscate.