Ahrefs’ Digest #156: Search over-optimization, decision-making frameworks, and more

Ba dum tss


📰 News & updates

Seven takeaways from Google Search Central Live in Zürich: To no one’s surprise—"Two-thirds of users don’t buy from merchants they don’t know." Also, John Mueller hinted at more Google updates.


🔝 SEO

How to avoid search over-optimization: Can you over-optimize? Yes. It’s possible to put so much effort into trying to rank that your pages cross into spam territory—and Google can reduce the rank of your content, or choose not to rank it all.


💻 Digital marketing

Is there a problem?: Many startups fail despite identifying a real problem and building a product that solves it. But surprisingly, solving a problem is not nearly enough to build a successful company. Jason Cohen explains why, and gives you a model to evaluate startup viability.

 

Till next time ;)
Cheers,



Older messages

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