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It’s National Potato Day, Reader! 🥔 🥔 🥔 Po-tay-toes! “Boil 'em, mash 'em, stick 'em in a stew... Lovely big golden chips with a nice piece of fried fish.” Thank you Samwise Gamgee, that’s dinner solved!

In today’s edition:

• Today's 👉 Tip of the Day is for GA4

• ⛰️ ChatGPT With DALL-E 3 Verses Adobe Firefly 2

• 📞 Meta’s Q3 earnings call notes

• Google is expanding 🌀 AR features in ads

• New Instagram ☝️ Reminder Ads features

• 🗣️ Voice and video calling roll out on X/Twitter

Google Analytics 4 dropped and a lot of our data and reports are unfamiliar. But, there is a way to see some things you saw in Universal Analytics.

Customize Your Reports

Found in the Explore tab, Explorations lets you build reports customized with your own channels, metrics, time ranges, segments, and comparisons. 

These custom reports are more time-consuming to set up than the ready-made reports but they're also incredibly powerful and once built, you can save them to use over and over again.

Today's tip was inspired by Zack Duncan, a featured speaker at Social Media Marketing World.

Creating Generative Art: ChatGPT With DALL-E 3 vs. Adobe Firefly 2

It was a Saturday morning, and I'd heard that DALL-E 3, the new image generation tool from OpenAI, had rolled out for ChatGPT4. So I decided to give it a try.

Recently, Adobe rolled out Firefly 2, and I was really impressed with its ability to make art.

So I opened up my ChatGPT 4 and pasted in this prompt: Draw an image of a man with wings flying over the beach in San Diego.

The reply was, "I'm sorry, but I cannot create hand-drawn images. However, I can describe how such an image might look or help you visualize it…" It went on to suggest I should commission an artist.

Clearly, I was expecting a different response. Then, I remembered that new features in ChatGPT 4 were hidden under the top menu. I found the Beta version of DALL-E 3 and reentered the prompt.

A little bubble popped up and informed me it was creating my images. It took a fairly long time.

So, I jumped over to Adobe Firefly 2 and entered the same prompt. A few seconds later, four images were revealed to me.

Not bad, I thought. Then, I pulled up the ChatGPT tab, and my results were ready.

The output blew me away. So I zoomed in, and this is what I saw:

ChatGPT enhanced the prompt to create a much better output for me.

"Illustration of a man with majestic wings, gliding effortlessly over the waves crashing on a popular San Diego beach, with children playing and people sunbathing below."

The level of detail of the DALL-E 3 images was superior to the Firefly ones. The people looked like real people. There were no half legs, as clearly my Firefly output shows above.

There were some little mistakes when I zoomed in, like a sailboat between two waves and houses on the sand, which don't exist in San Diego. But overall, it was VERY impressive.

The magic seems to be in the detail of the enhanced prompts from ChatGPT.

For example, "Oil painting of a silhouette of a man, his wings outstretched, flying against the backdrop of a setting sun in San Diego beach, palm trees lining the horizon" was another of the enhanced prompts.

I decided to take this oil painting prompt and paste it into Firefly. Here is what happened:

That output leaves a bit to be desired when compared to DALL-E 3.

Back to ChatGPT. I asked, "How can I modify the above images?"

It said:

• Changing the color or style of certain elements.

• Adjusting the time of day or lighting in the image.

• Adding or removing specific objects or features.

• Altering the perspective or angle of the scene.

• Requesting a different artistic style, like making it look more like a watercolor painting or a sketch.

So I gave ChatGPT the following prompt: "On the third image, make it a watercolor and set it during the middle of the day."

Here is what it came back with:

The prompt was changed to: "Watercolor painting of a man with wings outstretched, flying high above a San Diego beach during midday. The sun is directly overhead, casting a bright light on the sand and waters below, with palm trees lining the horizon."

I am really impressed with DALL-E 3, which is part of ChatGPT4. It's for sure worth experimenting with.

Today's advice provided by Michael Stelzner.

Find Your Mastermind Group

If you're looking to form a group of like-minded marketers to brainstorm and share insights, consider attending Social Media Marketing World.

"My goal was to meet new people and YES—I left with 5–6 very strong friendships that will continue and we all bought our tickets for next year!" said Cali Hlavac.

The connections you'll make there just might transform your future in a way that's hard to imagine. Your future self will thank you.

Help me build my mastermind group.

🗞 Meta Q3 Earnings: Meta reported $27.7 billion in revenue, down 4% year-over-year. This marks Meta's second straight quarter of revenue decline. Advertising revenue was $27.2 billion, a decrease of 4% year-over-year. Ad impressions delivered increased by 17% while average price per ad decreased by 18%. Daily active users on Facebook reached 1.98 billion, up 3% year-over-year. Monthly active users were 2.96 billion. With regard to content types, Reels has driven more than a 40% increase in time spent on Instagram since its launch. Source: Meta 

🗞 New AR Features for Google Ads: Google is expanding its augmented reality (AR) beauty shopping features to mobile browsers in the US so users can access virtual makeup try-ons from any browser. Google Shopping ads. The new AR ad format is starting with lip and eye items first, with foundation shades coming soon after. Source: The Verge

🗞 Instagram Reminder Ads Updates: Reminder ads can now appear within Instagram Stories. Additionally, advertisers can now build reminder ads directly in Ads Manager without needing to work from an organic post. Source: Instagram

🗞 Voice and Video Calls on X/Twitter: Premium users can now make audio and video calls within Direct Messages on X/Twitter, and all users can receive calls. This new feature allows people to have private conversations in real-time over voice and video right within the Twitter app. To start an audio or video call, users tap the phone or camera icon at the top of a DM conversation. Both parties need to accept the call invite to connect. Calls are end-to-end encrypted for privacy and security. Twitter states call quality may vary based on internet connection strength. Source: X/Twitter

TOGETHER WITH YOUR BRAND

What Makes for a Great Newsletter Ad? 

Do you have a useful resource for marketers? For example, a report, guide, or ebook? Is it gated behind an opt-in form so you can collect leads? If so, you might be a perfect candidate for a newsletter ad in this very publication. 

If you want more brand exposure OR to bring in qualified leads for your sales team, why not chat with us and see if you're a good fit?

Contact Emily to place your ad here.

Did You Know?

The opposite sides of a die will always add up to seven.