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📰 News & updates

Mobile-first indexing is complete: Finally, after seven years.

Google paid $26.3 billion in 2021 to be the default search engine everywhere: A crazy amount.

We found a bug with how our Oct. 2023 core update was applied to Discover: This has now been corrected by Google.

🔝 SEO

Free SEO audit template: Our SEO audit template focuses on finding SEO issues that move the needle—not everything that can go wrong with a website. 

I deleted the content from two posts to see if they’d still rank: The only content left was the title and author bio. To our surprise, the pages still ranked relatively well without any content.

Programmatic SEO: Here’s a simple no-code process to get started.

I tried to rank #1 on Google in 24 hours to prove a point: Can we move our blogging tips blog post from #7 to #1 in one day? Watch Sam Oh’s epic journey to find out.

We analysed 10,000 product review search results to see who ranks: Reddit is now the most popular domain for product review queries, but they only picked up 17 number-one rankings. (Showing up a lot but not top dog… yet.) And of the top 100 websites ranked by how many search results they appeared in, only 4 were independent brands.

Keyword clustering: Learn how to do keyword clustering in two quick steps.

The tactics behind professional search results burying: In February this year, The Guardian published an exposė on a company that “erases your past” from the Internet. While The Guardian addressed the tactics used by said company, they were not interested in the finer SEO tactics. So, Dan Rawley took it upon himself to dig into how these companies bury search results via SEO.

💻 Digital marketing

How to create content briefs: Check out the seven templates in this post and download any you find helpful.

Till next time ;)
Cheers,