GrowthHackingIdea - 110% more leads via phone

Engine Ready setup an A/B split test.

The traffic was directed to the identical landing page but...
... showing different phone numbers:

#1. A toll-free 800 number.

#2. The local area code phone number.

Result:
The local area code phone number converted 110% better than the toll-free 800 number.

Source: www.engineready.com


Cheers,
Charlie Patel ;)



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