The marketer’s guide to planning for BFCM

Black Friday Cyber Monday planning is a marathon, not a sprint. However, preparing for the holiday season can feel like a race for those without a good plan, especially when it comes to delivering the right deal at the right time — a crucial part of standing out during BFCM. 

To help marketers identify a clear path toward peak performance, Klaviyo’s BFCM knowledge center offers high-impact strategy guides, live training sessions and a planning calendar. With month-by-month guidance and daily recommended actions, the calendar is an essential part of every marketer’s Black Friday toolkit. Visit Klaviyo’s BFCM knowledge center to get the calendar and discover:

• The ideal times to send email versus SMS — and to which audience segments
• Which months are best for which types of messaging or sales
• When marketers should focus on list clean-ups versus building automations

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