New briefing: Publishers are counting down to the end of Q4
In a recent Media Briefing, members had exclusive access to a look at media execs airing their frustrations with the fourth quarter, which is once again, lacking in luster. Get a taste of this member-only briefing below and subscribe for full access to original research, exclusive content, reports and guides, member events and much more. Recent Member Exclusives |
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Roblox earnings: Why enticing brands is key to the future of the metaverse platform
Thursday, November 9, 2023
Advertising came up repeatedly during Roblox's earnings call, but executives were somewhat reticent on details regarding the rollout of programmatic ads on the platform. November 09, 2023 Roblox
Here's what ultimately led to the fall of FaZe Clan
Wednesday, November 8, 2023
Behind all the celebrity endorsements, money and hype, a divide was quietly growing between two powerful but distinct aspects of the organization. November 08, 2023 Here's what ultimately led to
The marketer’s guide to planning for BFCM
Tuesday, November 7, 2023
How to strategically schedule BFCM campaigns in 2023
Black-owned publishers say they still suffer from discriminatory keyword blocklists, miscategorized content
Tuesday, November 7, 2023
Execs at Black-owned media companies say keyword blocklists continue to discriminately harm their businesses. November 07, 2023 Black-owned publishers say they still suffer from discriminatory keyword
As agencies merge, agency brands may wane in importance
Wednesday, October 25, 2023
As holding companies combine agencies — a trend that's likely to continue given the ongoing squeeze of the current economy — the importance of the individual agency brand may be waning. October 25,
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Friday, September 20, 2024
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Friday, September 20, 2024
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Friday, September 20, 2024
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