1. Home
  2. Discover
  3. Business
  4. Digiday

Roblox earnings: Why enticing brands is key to the future of the metaverse platform

Advertising came up repeatedly during Roblox’s earnings call, but executives were somewhat reticent on details regarding the rollout of programmatic ads on the platform.
November 09, 2023

Roblox earnings: Why enticing brands is key to the future of the metaverse platform

Advertising came up repeatedly during Roblox’s earnings call, but executives were somewhat reticent on details regarding the rollout of programmatic ads on the platform.

Additional coverage:

  • Stagwell has partnered with Google Cloud and SADA to develop new AI tools and solutions that will benefit Stagwell’s agencies as well as its clients.
  • Publishers have to go smaller to win ad dollars in 2024 and the higher volume of RFPs are coming with very specific requests for exclusive talent and experiential activations. More in this Digiday+ Media Briefing.
  • Music marketing has become an integral part of marketing strategy as brands look to become part of culture, rather than advertise around it.
  • This week’s Digiday+ Research Briefing examines how Q4 is underperforming for publishers despite their various revenue sources, how Instagram is beating out Google as the top holiday marketing channel, and how the retail media marketplace is becoming more fragmented as it grows.
  • In 2022, 22% of workers aged over 20 years old spent a year or less at their jobs — the highest percentage with a tenure that short since 2006. But Gen Z takes it a step further: they aren't even dedicated to a single employer at one time.
Other things to know about

Top Stories
Advertising came up repeatedly during Roblox’s earnings call, but executives were somewhat reticent on details regarding the rollout of programmatic ads on the platform.

howdy!
Through its Marketing Cloud unit, Stagwell partnered with Google Cloud and SADA to develop new tools and solutions that will benefit Stagwell’s agencies as well as its clients.

As ad tech’s impact on media execution evolves alongside complex privacy regulations, advertisers’ ability to staff their teams, buy media and run campaigns with in-house resources alone has been stretched.

Advertisement

howdy!
Publishers have to go smaller to win ad dollars in 2024 and the higher volume of RFPs are coming with very specific requests for exclusive talent and experiential activations. 

With targeted, personalized and engaging experiences, direct mail has become a customer acquisition powerhouse.

howdy!
Music marketing has become an integral part of marketing strategy as brands look to become part of culture, rather than advertise around it.

Advertisement

For publishers, the widespread, unauthorized disclosure of first-party data on third-party sites creates costly financial, reputational and operational challenges.

howdy!
In this week’s Digiday+ Research Briefing, we examine how Q4 is underperforming for publishers despite their various revenue sources, how Instagram is beating out Google as the top holiday marketing channel, and how the retail media marketplace is becoming more fragmented as it grows, as seen in recent data from Digiday+ Research.

howdy!
In 2022, 22% of workers aged over 20 years old spent a year or less at their jobs – the highest percentage with a tenure that short since 2006. But Gen Z takes it a step further: they aren’t even dedicated to a single employer at one time.

All Latest Stories

You received this email because you’re a member of the Digiday community. If someone forwarded this to you, subscribe for yourself here .
Unsubscribe from this newsletter or update your preferences.
I don't want to hear from Digiday anymore. Stop receiving all Digiday emails.
Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006

Older messages

Here's what ultimately led to the fall of FaZe Clan

Wednesday, November 8, 2023

Behind all the celebrity endorsements, money and hype, a divide was quietly growing between two powerful but distinct aspects of the organization. November 08, 2023 Here's what ultimately led to

The marketer’s guide to planning for BFCM

Tuesday, November 7, 2023

How to strategically schedule BFCM campaigns in 2023 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Black-owned publishers say they still suffer from discriminatory keyword blocklists, miscategorized content

Tuesday, November 7, 2023

Execs at Black-owned media companies say keyword blocklists continue to discriminately harm their businesses. November 07, 2023 Black-owned publishers say they still suffer from discriminatory keyword

As agencies merge, agency brands may wane in importance

Wednesday, October 25, 2023

As holding companies combine agencies — a trend that's likely to continue given the ongoing squeeze of the current economy — the importance of the individual agency brand may be waning. October 25,

How social media pros are rewriting brand playbooks for the wave of new social platforms

Tuesday, October 24, 2023

As the list of trending social media platforms grows, social pros navigate which ones are worth it. October 24, 2023 PRESENTED BY How social media professionals rewrite brand playbooks amid the

You Might Also Like

ET: January 14th 2025

Tuesday, January 14, 2025

Exploding Topics Logo Presented by: Exploding Topics Pro Logo Here's this week's list of rapidly trending topics, insights and analysis. Topic #1 Panthenol Serum (trends) Chart Panthenol Serum

The Most Important Data Point For Investors

Tuesday, January 14, 2025

Listen now (1 min) | To investors, ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

The Most Important Data Point For Investors

Tuesday, January 14, 2025

Listen now (1 min) | To investors, ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

How to Win Readers Over Plus InboxRead's 2024 Report

Tuesday, January 14, 2025

InboxReads' state of newsletters in 2024 report ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

AI Should Kill 'Contact Me' in 2025

Tuesday, January 14, 2025

It's Long Since Time To view this email as a web page, click here saastr daily newsletter This edition of the SaaStr Daily is sponsored in part by Stripe AI Should Kill “Contact Me” in 2025.

VC's rocky road forward

Tuesday, January 14, 2025

Healthcare's annual checkup; tech trio bets $14B+ on AI in UK; GIC investment chief to step down Read online | Don't want to receive these emails? Manage your subscription. Log in The Daily

From Viral Moment to 'Inner Excellence': Mastering the Mental Game

Tuesday, January 14, 2025

Philadelphia Eagles wide receiver AJ Brown's viral moment on the bench offers powerful lessons for anyone striving for excellence—whether on the field, in the boardroom, or in life. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Automation Nation

Tuesday, January 14, 2025

It's the fastest growing investment. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

💸 The $83 Win That Meant More Than $1M

Tuesday, January 14, 2025

Here's why development costs don't matter when valuing SaaS businesses... ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

DE&I recalibration from the likes of Amazon, Meta, Publicis sparks questions around faltering commitments

Tuesday, January 14, 2025

For all the talk of embedding diversity into day to day operations and continued commitments to inclusion, there are questions about the intentions behind these changes. January 14, 2025 PRESENTED BY