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Roblox earnings: Why enticing brands is key to the future of the metaverse platform

Advertising came up repeatedly during Roblox’s earnings call, but executives were somewhat reticent on details regarding the rollout of programmatic ads on the platform.
November 09, 2023

Roblox earnings: Why enticing brands is key to the future of the metaverse platform

Advertising came up repeatedly during Roblox’s earnings call, but executives were somewhat reticent on details regarding the rollout of programmatic ads on the platform.

Additional coverage:

  • Stagwell has partnered with Google Cloud and SADA to develop new AI tools and solutions that will benefit Stagwell’s agencies as well as its clients.
  • Publishers have to go smaller to win ad dollars in 2024 and the higher volume of RFPs are coming with very specific requests for exclusive talent and experiential activations. More in this Digiday+ Media Briefing.
  • Music marketing has become an integral part of marketing strategy as brands look to become part of culture, rather than advertise around it.
  • This week’s Digiday+ Research Briefing examines how Q4 is underperforming for publishers despite their various revenue sources, how Instagram is beating out Google as the top holiday marketing channel, and how the retail media marketplace is becoming more fragmented as it grows.
  • In 2022, 22% of workers aged over 20 years old spent a year or less at their jobs — the highest percentage with a tenure that short since 2006. But Gen Z takes it a step further: they aren't even dedicated to a single employer at one time.
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Advertising came up repeatedly during Roblox’s earnings call, but executives were somewhat reticent on details regarding the rollout of programmatic ads on the platform.

howdy!
Through its Marketing Cloud unit, Stagwell partnered with Google Cloud and SADA to develop new tools and solutions that will benefit Stagwell’s agencies as well as its clients.

As ad tech’s impact on media execution evolves alongside complex privacy regulations, advertisers’ ability to staff their teams, buy media and run campaigns with in-house resources alone has been stretched.

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howdy!
Publishers have to go smaller to win ad dollars in 2024 and the higher volume of RFPs are coming with very specific requests for exclusive talent and experiential activations. 

With targeted, personalized and engaging experiences, direct mail has become a customer acquisition powerhouse.

howdy!
Music marketing has become an integral part of marketing strategy as brands look to become part of culture, rather than advertise around it.

Advertisement

For publishers, the widespread, unauthorized disclosure of first-party data on third-party sites creates costly financial, reputational and operational challenges.

howdy!
In this week’s Digiday+ Research Briefing, we examine how Q4 is underperforming for publishers despite their various revenue sources, how Instagram is beating out Google as the top holiday marketing channel, and how the retail media marketplace is becoming more fragmented as it grows, as seen in recent data from Digiday+ Research.

howdy!
In 2022, 22% of workers aged over 20 years old spent a year or less at their jobs – the highest percentage with a tenure that short since 2006. But Gen Z takes it a step further: they aren’t even dedicated to a single employer at one time.

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