Mailbrew Marketing Weekly - Marketing Weekly #153

Improve Your Content Marketing With TOFU - MOFU -BOFU Approach. • Gmail and Yahoo’s New Updates Could End Many Newsletters • Case Study: Barnes And Noble Finds Success In Breaking Branding Rules • How Trader Joe’s Doesn’t Do Marketing “Right,” But Still Has Raving Fans Like Me • How To Build An Audience of Buyers Writing Online (In 5 Steps) • 10 Content Ideas To Create Killer Content When You’re Stuck • I’ve Never Offered a Black Friday Sale — Here’s What My Boutique Does Instead to Have a Six-Figure Weekend • 12 Essential Marketing Analytics Tools for 2024 (Free & Paid) • Why Digital Marketing Agencies Have it Tough in 2023 | 5-Minute Whiteboard • Local SEO: The Definitive Guide
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Sunday November, 2023

👋 Good day!

Here's your weekly marketing brew. ☕️

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Blogs

10 Content Ideas To Create Killer Content When You’re Stuck
Tim StoddartNov 9

Content ideas are everywhere, but coming up with a great content idea that is unlike anything your audience has seen...

The post 10 Content Ideas To Create Killer Content When You’re Stuck  appeared first on Copyblogger.

I’ve Never Offered a Black Friday Sale — Here’s What My Boutique Does Instead to Have a Six-Figure Weekend
Emily GreyNov 9
Emily Grey knew her small boutique couldn’t compete with other sales on Black Friday, so she decided to try something completely different for her holiday promotion. Learn why it’s helped her business succeed year after year, and how you can approach the holiday season differently.
12 Essential Marketing Analytics Tools for 2024 (Free & Paid)
Mateusz MakosiewiczNov 9
  In this guide, we’ll go through twelve tools that will help you identify your best-performing tactics, and content, enabling you to do more of what works.  Google Analytics 4 (GA4) comes with almost everything you need to see how
Read more ›
Why Digital Marketing Agencies Have it Tough in 2023 | 5-Minute Whiteboard
Rand FishkinNov 10
3 months ago, a dear friend’s agency closed for good. 2 months ago, another close friend had a round of layoffs at their firm. And in just the last two weeks, I talked to four agency owners who reported their first revenue-declining year in the last five. It’s rough out …
The Content Brand Framework: How to Differentiate Your Company with Content
Benji HyamNov 10
This article is a guide to producing thought leadership content that differentiates your business from the competition.

Newsletters

In a Pickle
Shannon SankeyNov 10

Elder millennials are over social media.

The post In a Pickle appeared first on Carney.


Podcasts

How to Master AI and Lead the Future of Content and SEO
ducttapemarketing.comJohn JantschNov 9
In this episode of The Duct Tape Marketing Podcast, I interviewed Julia McCoy, a leading expert in AI-optimized content creation. As the president of Content at Scale, Julia is spearheading major initiatives for what's quickly become one of the most sought-after AI content writing tools for SEO marketers globally. An …
Expert Advice For Staying Sane During The Holidays As A Founder & Operator #627

As a founder/CEO, you have to have the ability to think about the next 5 years and 5 minutes. A balancing act that's incredibly challenging to manage. Especially during BFCM when comparison culture PEAKS. But luckily on this episode of Ecommerce Marketing School, KC Holiday shares advice for staying …

Darrell Vesterfelt: Finding Success in a Hidden Niche
podcasters.spotify.comCopyblogger Media LLCNov 7

In this podcast episode, Tim Stoddart interviews Darrell Vesterfelt, who shares the story of how he transitioned from running multiple businesses to scaling a homesteading business.

Despite initially leaving behind his rural upbringing, Darrell saw an opportunity in the growing trend of homesteading during COVID-19 and decided to use his …

OpenAI, Hubspot, Substack and More!
John Wall and Christopher PennNov 10

In this Marketing Over Coffee: Learn about the latest new AI features, acquisitions, gluten free cookies and more! Direct Link to File Brought to you by our sponsor: Miro Price cuts for OpenAI and other announcements from DevDay GPT4 Turbo and it includes vision Assistance API DALL-E 3 Custom GPTs …


How can I get out of marketing?

Worked in B2B for about 5 years, I'm 27 years old. Working in an agency focusing on the tech sector. Frankly, I've just had enough. I can't make myself care about eBooks, paid ads or webinars anymore. And I'm sick of pandering to neurotic clients, or insane deadlines and workaholics. …

What's the most abused words in Marketing?

From experience, terms like "strategy", "viral", "algorithm", "relevance" are so frequently used without proper understanding

Is anyone…actually happy with their job?

I’m interested in the marketing field but it seems that there’s a lot of complaints and grunts; every other post is about getting out of marketing. I know this kind of posting activity is common as no one as going to comment “Another good day on the job” “ job …



Marketing Jobs on the Swipe Files Job Board →


Twitter

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Marketing Weekly #152

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I Used AI to Generate 10 SEO Articles. Here's What Happened. • Make Music And Money In Branding • My YouTube Short Got Over 23000 Views From YouTube Search. Here's How. • How to Ace the

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