Digiday - The state of publisher ad revenue
Publishers are increasingly diversifying the way they monetize their audiences, working toward building sustainable revenue and more robust engagement and results for advertisers. While direct-sold and programmatic ads remain a priority for revenue diversification strategies, publishers are shifting their approaches when planning for 2024. As publishers hope to see an ad revenue boost in 2024, they are moving deals from the open marketplace to direct-sold. In this new State of the Industry report, Digiday and Permutive polled more than 100 publishers to learn how the changing roles of OMP and direct-sold programmatic — as well as data and audience insights — impact publisher revenue. Download it to learn more about:
Sponsored by Permutive |
Older messages
New briefing: Publishers are counting down to the end of Q4
Thursday, November 9, 2023
In a recent Media Briefing, members had exclusive access to a look at media execs airing their frustrations with the fourth quarter, which is once again, lacking in luster. Get a taste of this member-
Roblox earnings: Why enticing brands is key to the future of the metaverse platform
Thursday, November 9, 2023
Advertising came up repeatedly during Roblox's earnings call, but executives were somewhat reticent on details regarding the rollout of programmatic ads on the platform. November 09, 2023 Roblox
Here's what ultimately led to the fall of FaZe Clan
Wednesday, November 8, 2023
Behind all the celebrity endorsements, money and hype, a divide was quietly growing between two powerful but distinct aspects of the organization. November 08, 2023 Here's what ultimately led to
The marketer’s guide to planning for BFCM
Tuesday, November 7, 2023
How to strategically schedule BFCM campaigns in 2023
Black-owned publishers say they still suffer from discriminatory keyword blocklists, miscategorized content
Tuesday, November 7, 2023
Execs at Black-owned media companies say keyword blocklists continue to discriminately harm their businesses. November 07, 2023 Black-owned publishers say they still suffer from discriminatory keyword
You Might Also Like
A selling club
Friday, September 20, 2024
Playtech's top team incentivized to sell more assets ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Want to Save Time & Boost Sales?
Friday, September 20, 2024
Have we got the tool for you! View in browser ClickBank Meet The Secret Weapon That Could Provide Consistent Sales While Saving You Time A human hand shaking a robot hand At ClickBank, we've seen
Simplest trick to gain prospects from Twitter
Friday, September 20, 2024
Every business - big or small - needs an e-sign tool in their stack. But they cost so much. Get this lifetime deal on the best Docusign / PandaDoc Alternative (https://www.rockethub.com/deal/flexisign/
🔍 How To Build An Organic Content Flywheel
Friday, September 20, 2024
September 19, 2024 | Read Online All Case Studies 🔍 Learn About Sponsorships Nearly every brand makes this mistake: their organic content team operates in a silo. Huge mistake. Organic is the testing
Your Invite To BUILD Summit 2024
Thursday, September 19, 2024
Hey everyone, ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
GPT o1 vs. 4o 🥊, Accelerator List 🚀, AI Coming To Your Ads 🤖, and Game-Changing AI Guides 🧭
Thursday, September 19, 2024
Plus: CRO Hacks 📋, B2B Gems 💎, UX Mockup Tutorial Using AI 🎨, Elevator Pitch Tips 🎤, and more!
FREE AI training for marketers…
Thursday, September 19, 2024
Hi Reader, Do you know you need to do more with AI? If so, I've got some high-quality video training for you. It's designed by me. And for a limited time, it's free. GET ACCESS TODAY I can
Exciting announcement
Thursday, September 19, 2024
I've got an announcement just for you: Our master class series last year had a 99% satisfaction rate. Several people have emailed me asking for a repeat of the experience this year... So, we're
📣 Now open: free registration for Litmus Live, SEO for email, and more
Thursday, September 19, 2024
The latest email resources from the Litmus blog and a few of our favorite things from around the web last week. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Discover the new Digiday Streaming and Video Awards categories
Thursday, September 19, 2024
Showcase how your company is modernizing streaming and video