Digiday - The case for and against brand safety

November 16, 2023

The case for and against brand safety

Media layoffs are back, dragging the never-ending drama of brand safety with them.

Additional coverage:

Roblox's annual Investor Day presentation was chock-full of updates about every aspect of Roblox as a platform and business — including its plans to grow as a marketing channel.
Against the backdrop of the holidays when the stakes are high for marketers, a new Digiday+ Research report examines which commerce channels are dominating brands’ sales plans, highlights the key marketing strategies within those channels and offers performance predictions for the 2023 season.
Publishers' Q3 earnings reveal another tough quarter with some moderate improvements. More in this Digiday+ Media Briefing.
Coca-Cola took over the MSG Sphere in Las Vegas with visual predictions of what the year 3000 might look like. It's just one element of its latest effort to appeal to Gen Z.
Our whole lives we're told to look up to older people, learn from them and take their guidance. What happens when Gen Z is the leader?

Other things to know about

The Digiday Video and TV Awards will recognize the companies, campaigns and technology modernizing video and TV. Check out our six new categories and submit by tomorrow, November 17, to secure the lowest rate on entries.
Automation solutions are transforming ad ops by making common pain points like make-goods obsolete and enabling companies to scale workflows. Sponsored by Theorem.
Transitioning from brand safety to suitability demands an evolved contextual awareness, and the AI revolution is catering to this need. Sponsored by Seedtag.

The state of publisher ad revenue

Friday, November 17, 2023

What publishers predict ad revenue will look like in 2024 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

New briefing: Publishers are counting down to the end of Q4

Thursday, November 9, 2023

In a recent Media Briefing, members had exclusive access to a look at media execs airing their frustrations with the fourth quarter, which is once again, lacking in luster. Get a taste of this member-

Roblox earnings: Why enticing brands is key to the future of the metaverse platform

Thursday, November 9, 2023

Advertising came up repeatedly during Roblox's earnings call, but executives were somewhat reticent on details regarding the rollout of programmatic ads on the platform. November 09, 2023 Roblox

Here's what ultimately led to the fall of FaZe Clan

Wednesday, November 8, 2023

Behind all the celebrity endorsements, money and hype, a divide was quietly growing between two powerful but distinct aspects of the organization. November 08, 2023 Here's what ultimately led to

The marketer’s guide to planning for BFCM

Tuesday, November 7, 2023

How to strategically schedule BFCM campaigns in 2023 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

A selling club

Friday, September 20, 2024

Playtech's top team incentivized to sell more assets ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Want to Save Time & Boost Sales?

Friday, September 20, 2024

Have we got the tool for you! View in browser ClickBank Meet The Secret Weapon That Could Provide Consistent Sales While Saving You Time A human hand shaking a robot hand At ClickBank, we've seen

Simplest trick to gain prospects from Twitter

Friday, September 20, 2024

Every business - big or small - needs an e-sign tool in their stack. But they cost so much. Get this lifetime deal on the best Docusign / PandaDoc Alternative (https://www.rockethub.com/deal/flexisign/

🔍 How To Build An Organic Content Flywheel

Friday, September 20, 2024

September 19, 2024 | Read Online All Case Studies 🔍 Learn About Sponsorships Nearly every brand makes this mistake: their organic content team operates in a silo. Huge mistake. Organic is the testing