Digiday - The case for and against brand safety

The case for and against brand safety

Media layoffs are back, dragging the never-ending drama of brand safety with them.

Additional coverage:

• Roblox's annual Investor Day presentation was chock-full of updates about every aspect of Roblox as a platform and business — including its plans to grow as a marketing channel.
• Against the backdrop of the holidays when the stakes are high for marketers, a new Digiday+ Research report examines which commerce channels are dominating brands’ sales plans, highlights the key marketing strategies within those channels and offers performance predictions for the 2023 season.
• Publishers' Q3 earnings reveal another tough quarter with some moderate improvements. More in this Digiday+ Media Briefing.
• Coca-Cola took over the MSG Sphere in Las Vegas with visual predictions of what the year 3000 might look like. It's just one element of its latest effort to appeal to Gen Z.
• Our whole lives we're told to look up to older people, learn from them and take their guidance. What happens when Gen Z is the leader?