GrowthHackingIdea - 53% email response rate [40M emails]

Today's hack
Boomerang analyzed >40M emails and found the optimal reading level to get the highest response rate

Boomerang analyzed more than 40 million emails its users had sent to find the reading level that gets the highest response rate.

Response rates to emails written at a certain level and their average response rate:
1. A kindergarten reading level: 46%
2. A 3rd grade reading level: 53%
3. High school reading level: 45%
4. A college reading level: 39%

One of the easiest ways to create a 3rd grade reading level is to use shorter words in shorter sentences.

Source: www.fastcompany.com


Cheers,
Charlie Patel ;)

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