GrowthHackingIdea - 53% email response rate [40M emails]
Boomerang analyzed more than 40 million emails its users had sent to find the reading level that gets the highest response rate.
Response rates to emails written at a certain level and their average response rate:
1. A kindergarten reading level: 46%
2. A 3rd grade reading level: 53%
3. High school reading level: 45%
4. A college reading level: 39%
One of the easiest ways to create a 3rd grade reading level is to use shorter words in shorter sentences.
Source: www.fastcompany.com
Cheers,Charlie Patel ;)
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