Today we’re going to talk (maybe for a second time) about business networking and how powerful it is.

So grab a cup of your favorite brew and let's get into it!

What is Business Networking?

Business Networking - you've probably heard this term tossed around in business circles, but what does it really mean?

Simply put, business networking is the process of establishing beneficial relationships with fellow business people, potential clients, and customers. It's all about making connections, learning from others, and growing your business in the process.

Let’s say on that last sentence for a minute. “It’s all about making connections…” Do you see that no where in that sentence does it say Sell, Sell, Sell? You know why? Because IT’S NOT ABOUT THE INSTANT SALE!

So Why Is Business Networking So Important?

Here are some good reasons why business networking should be in your arsenal of marketing and business development tactics and goals:

• Growing Connections: The more people know about your business, the more opportunities you’ll have. Simple but true! I know, it’s kind of a Duh! 😉

• Learning from Others: Networking allows you to learn from the successes and failures of others, saving you the heartbreaking trial-and-error process. You’ll still probably make similar mistakes, but hopefully the outcome won’t be as painful.

• Raising Your Profile: Be seen, be heard! Networking allows you to demonstrate your industry knowledge and increase your visibility among peers and potential clients.

Top Tips for Successful Business Networking

Now here’s some actionable advice:

• Be Genuine: Make real connections, not just contacts. Certainly, it's about business, but it's also about building relationships. Seriously, have fun with it. Don’t be all stuffy. Socialize and ask questions!

• Be Prepared: Always have a small introduction about you and your business ready. Clear and concise is the key here. Don’t go on too long about yourself. No one likes that.

• Give and Take: Networking is a two-way street. Be ready to offer assistance when others need it, and they'll likely return the favor. And to be honest, be willing to help even if there isn’t something for you directly or even indirectly.

Taking the Plunge: Putting Yourself and Your Business "Out There"

In a world where technology offers endless ways to connect, it’s easy to hide behind your screen. But nothing can replace meeting someone face-to-face, or even a friendly chat over the phone or video chat. Make sure to attend networking events, workshops, and even casual meet-ups related to your business.

Remember, networking doesn't end after the introduction. Maintain the relationships you've made, check in every now and then, and be there for them as you'd want them to be for you.

Networking Isn’t A Nice To Do. It’s A Must!

Networking isn’t optional, it's an essential part of doing business today. It's about building relationships, expanding your knowledge, and ultimately, putting yourself and your business in the spotlight.

So, don't be shy. Get out there, start conversations, make connections, and watch your business grow!

Remember, every connection is a potential opportunity waiting to happen. So what are you waiting for?

What do you think? What do you do to network? Do you prefer in-person or virtual?

The Latest From Entrepreneur’s Enigma

https://gmwd.us/mandy

https://gmwd.us/andrew-mcdonald

Web Jawn

• Apple Is Going To Integrate RCS Alongside iMessage

  So Hell hath frozen over. Apple swore until this past week that they will never ever integrate with RCS, the text messaging protocol that everyone else uses. Wowza!

• Google Shopping Will Hallucinate AI Products and Then Find You Something Real to Buy
  Clever headline. It has me giggle, that’s for sure. I’m really intrigued how AI will work with Black Friday and Cyber Monday craziness.

• Google’s ChatGPT Competitor Will Have to Wait

  Part of me thinks this is a good thing, because they are taking their time. Another part me wonders why so long?

• Notion’s new Q&A feature lets you ask an AI about your notes
  Notion AI now lets you query your whole instance of notes and content. This could be really handy.

• Meta says vetting teens’ ages should fall on app stores, parents (WaPo Gift Link)

  I can’t say I disagree with them. It might be a bit more cumbersome for parents and guardians at first, but in the long term it’ll make kids safer and more secure. Or so I hope.

• Former Facebook staffer to speak out in hopes of jolting Congress (WaPo Gift Link)

  This could be damning for Facebook.

• Underage Workers Are Training AI
  This is horrible and needs to stop.

• YouTube now allows monetization on videos with breastfeeding nudity and ‘non-sexually graphic dancing’
  Facebook you’re next. This makes sense.

• Content Pruning: A Tactic To Embrace Or One To Avoid? Lessons From CNET
  A good case study and review of what CNET did with their SEO. Personally I don’t think content pruning is worth it and can cause more harm that good. What do you think?

• TikTok teens aren't stanning Osama bin Laden
  If you’re not already subscribed to the Garbage Day email newsletter. You need to be. The author, Ryan Broderick covers internet culture and breaks down some big internet stories.

• AI Should Be Regulated (from Ryan Broderick on YouTube)

  Well made and well thought out video.

• OpenAI board in discussions with Sam Altman to return as CEO
  It’s hasn’t even been a full 48 hours since Sam Altman was fired. Now with people leaving because of it, the board seems to be panicking. Not a good look. But now it looks like he’s not going back? Call Aaron Sorkin!

• Is Elon Musk Destined To Become Henry Ford...They Both Trashed Their Brands by Misusing Their Media.
  The parallels are crazy similar. Worth a read.

Web Find

Alignable had been around for a bit, but I recently went back in and it’s gotten so much better. They now have an Android and iOS app, they have daily and weekly video chats, and lots of other features to help the business owner connect to others. And most of all, people are active on the platform.

It’s worth checking out.

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That’s it for now. Until Next Week!

Always stay curious!

- Seth

Share Marketing Junto

And for those in the U.S.

Happy Thanksgiving!!