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Shopify Dispatch Issue #426 - 1 or 3-Page Checkout, Handling Black Friday

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Issue #426 - November 22nd, 2023

All merchants can now choose between the one-page checkout and three-page checkout

Shopify has added the option to use a one-page or three-page checkout for all non-Shopify Plus stores.

Both should be tested to see which performs better but I doubt there's enough time to finish that before the holiday season starts. It's unfortunate this wasn't an option at launch or available a month ago.

Here We Go!

Kevin Hillstrom writes about how to react to Black Friday by contrasting two different companies.

Did last year's holiday customers come back?

Find out if last year's holiday customers stuck around with Repeat Customer Insights Cohort Report.

My articles this week

Tiny Tip: Offer your Black Friday deals to loyal customers early

The season for easy-to-use navigation

Test your New Customer Welcome campaign

Access your 4th quarter metrics to track this holiday season

Eric Davis

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Have a question about Repeat Customer Insights or would you like some support? Email shopify@littlestreamsoftware.com and I'll be happy to help (and you'll get a much faster response).

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Shopify Dispatch Issue #425 - Shipping and fulfillment, SEO meta descriptions

Friday, November 17, 2023

​ Issue #425 - November 15th, 2023 5 Reasons to Ship and Fulfill With Shopify This Holiday Season Maria Acle gives a few tips about shipping for the 2023 holiday season including avoiding the holiday

Shopify Dispatch Issue #424 - Difficult customer acquisition, Shopify Tax Platform

Wednesday, November 8, 2023

​ Issue #424 - November 8th, 2023 Times Have Changed Kevin Hillstrom writes about how 2023's customer acquisition is getting so difficult that stores are reaching for deep discounts even before the

Shopify Dispatch Issue #423 - Shop cash on web, Using Shopify AI content

Wednesday, November 1, 2023

​ Issue #423 - November 1st, 2023 Shop Cash Expands to the Web, Just in Time for Holiday Shopping Shopify has released the Shop search and marketplace to the web. This now makes it possible to search

Shopify Dispatch Issue #422 - GeoIP, Rebuy rates impact loyalty

Wednesday, October 25, 2023

​ Issue #422 - October 25th, 2023 GeoIP is now a part of Automatic Redirection Shopify has moved the GeoIP feature from Shopify Plus into the Automatic Redirection. If you use either of these, you'

Shopify Dispatch Issue #421 - eCommerce Expo 2023, Holiday shopper survey

Thursday, October 19, 2023

​ Issue #421 - October 18th, 2023 eCommerce Expo Was AI-Heavy, but Ultimately About How We Keep Shopping Personal Deann Evans shares what they learned at the London eCommerce Expo 2023. 7 things you

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