This week’s newsletter is presented by Who Sponsors Stuff. Their Sales Pro product can supercharge your ad sales operation — set up time with them to learn more about how they can help your newsletter!

In 2011, I was stuck at the gate at Kansas City International Airport, waiting for a flight home for Thanksgiving. I decided to write down a list of things I believed at that moment. I was 24 years old.

”There are certain things I’ve come to believe hold true,” I wrote. ”I know that my beliefs will change. I know that I will change.”

The next Thanksgiving, I wrote down a new set of beliefs. I did it again the next Thanksgiving, and the next.

This year marks the 13th edition of my annual post. And with a new baby joining our family this year, this one’s a little different. (This is definitely the first year I’ve written this sentence: “Prepare for the worst. If you don’t, you will definitely get peed on.”)

Below, you’ll find the usual mix of stories about newsletters. But this week, I also wanted to share my annual Things I Believe post. I hope you enjoy it — and happy Thanksgiving, everyone.

—Dan (say 👋 via email or LinkedIn)

What Are Email Platforms Doing to Make Newsletters More Accessible?

Nathália Pandeló Corrêa talked to several newsletter operators, as well as platforms like Mailchimp and Substack, to better understand the state of accessibility today.

What are the email platforms themselves doing to make newsletters more accessible? And how are newsletter operators taking advantage of these features?

Here’s what Nathália learned from her conversations. Read more here →

In case you missed it...

Claire Zulkey launched her newsletter, Evil Witches, in 2018. Here’s what she’s learned about building an audience and being your own boss.

Should you use a custom IP or a shared IP for your newsletter? Yanna-Torry Aspraki explained the pros and cons of each.

How do you get your first 5,000 subscribers? Here are a few proven tactics to try.

One final thank you to Who Sponsors Stuff, which gives you and your team the tools to quickly find and reach out to relevant sponsors for your newsletter. They track 350+ newsletters, have direct contact information for 6,000+ sponsors, and keep you on the cutting edge of who’s spending money in the email advertising space. Find out how their Sales Pro product can supercharge your ad sales operation today.

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📬 No. 10 | Making Emails More Accessible

What Are Email Platforms Doing to Make Newsletters More Accessible?

In case you missed it...

Older messages

📬 No. 9 | What’s best: A dedicated or shared IP?

📬 No. 8 | Three Questions Everyone Should Ask in a Survey

📬 No. 7 | How I Sold $12,500 in eBooks From My Newsletter

📬 No. 6 | How Do I Get Off a Blocklist?

📬 No. 5 | Should You Set Up a Private Community for Your Newsletter?

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