Is that the end of my ChatGPT-written articles? (Or maybe not, now that Sam Altman is back again.)

📰 News & updates

Google Notes: A new experiment on Google. It will let people share their knowledge right on Search. (Though it seems like it’s not going too well.)

Ask a Doctor PAA: For some medical queries, Google shows an "Ask a doctor" section that expands or refines your query.

🔝 SEO

Quality rater and algorithmic evaluation systems: Are major changes coming?: Incredible, in-depth article about the future of algorithmic evaluation systems. Search engines today use human raters for relevance labelling. But could AI change that?

💻 Digital marketing

Junior: I loved this book. It’s funny, entertaining, and short too. His writing is filled with personality—something I wish to emulate in my own work. Some writing tips from the book:

• Don’t look at ads for inspiration—they’re ads and have been flattened by clients. Instead, look at literature for great language.

• Don’t write like you talk. This cuts out letting you play with spelling, punctuation, capitalization, double meanings, abbreviations, layout, structuring, etc. (After all, no one talks these days; they text with words.)

• Condensing, shortening, and editing isn’t about making the copy less to read, it’s about making any length of copy more interesting to read.

How to read a chart: David Fallarme shows you seven common chart patterns and what to do about them.

“Dump your budget” email: December is a magical time because consumers spend more, corporate budgets are “use it or lose it," and SMBs spend to avoid taxes. Take advantage of this period and send an email that offers your customers to pre-pay for next year, get on an annual plan, or stock up.

Should AVIF be the dominant image format on the web?: Tim Severien compared with existing formats like JPEG and PNG. Conclusion: 

• AVIF outperforms both JPEG and WebP in image quality starting at a quality setting between 30-40%.

• WebP starts to outperform AVIF at a quality setting of just over 50%, and JPEG yields a better compression rate at just over 80%.

• AVIF is often more accurate and smaller in file size than competing formats at a quality setting of 60-70%.

Till next time ;)
Cheers,