GrowthHackingIdea - 5x higher CTR [pro SEO hack]

Did you know that you can boost your traffic from Google 5 times simply by changing your "donkey" headlines (boring, not attractive) to "unicorn" ones? These are results of an analysis by MOZ.

This is a very time-consuming process. If you could know what pages gave you the highest outcome, then you'd be able to focus your efforts only on them.

You can. Here are the instructions by Larry Kim, CTO at WordStream, on how to do that:

1. In google webmaster tools (search console) log into your website.
2. Go to "Search Traffic" -> "Search Analytics"
3. Choose "Queries", check: Clicks, Impressions, CTR, Position
4. At the bottom of the page hit "Download".
5. Open it in Excel.
6. Highlight the "CTR" and "position" columns and insert an X vs. Y plot.
7. Right click on the chart area and choose "add trendline" (select an exponential trend line).
8. You'll get a graph like this.
9. Focus ONLY on the keywords at bottom-left of your curve (high position, low CTR).
10. Google these keywords and write down your "donkey" headlines/links.
11. Go to Google Analytics (or whatever you use) and find conversion rates (revenue, or whatever you chase) for each link.
12. Start optimizing headlines for links with the highest conversion rates.

For each link, A/B test 25 different headlines on Google Adwords. Once you find your unicorn, replace your old donkey title with it.

Source: moz.com


Cheers,
Charlie Patel ;)



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