GrowthHackingIdea - 2X more customers [acquisition channel]

People on Pinterest (68% - women) are looking for products to purchase for themselves or others. 28% of users' annual income is over $100K.

Jake Kassan, CEO at MVMT Watches, promoted their Pins and saw that Pinners convert at a rate 2X higher than users from other channels. Once a Promoted Pin has been paused, they've seen as much as 10-20% in additional sales — all just from the saving and sharing effect.

Cody Lister from MarketDoc created a blog post (with opt-in forms), promoted it on Pinterest through Promoted Pins, and saw email conversions from Pinterest for less than $.50 per email sign-up.

Source: mashable.com


Cheers,
Charlie Patel ;)



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