Google's 2024 cookie deprecation deadline is still on, says vp of global advertising Dan Taylor

November 28, 2023

Google’s 2024 cookie deprecation deadline is still on, says vp of global advertising Dan Taylor

Google's vp of global ads is confident that cookies will be gone from Chrome by the end of next year, despite all the challenges currently facing the ad market.

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As more influencers look to get into food content creation, brand opportunities are following.
As major marketers like Maybelline experiment with faux OOH, more marketers are open to the idea. More in this Digiday+ Marketing Briefing.
Some email newsletter platforms’ click-through rates are actually click-to-open rates, which are measured against the number of emails opened rather than the emails sent. But buyers seem to prefer it that way.
As sponsorships in the esports space grow fewer and farther between, endemics are becoming more attractive partners for esports teams large and small — and hardware brand Alienware is taking advantage.
Read our holiday research report: Marketers’ 2023 holiday marketing and commerce strategies — unpacked

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Cyber Week Offer extended: Save 50% on 3-month Digiday+ membership through December 1.
Publishers are increasingly diversifying the way they monetize their audiences and working toward building sustainable revenue. Sponsored by Permutive.
As the world shifts to a digital-first — and digital-only — mindset, some long-established brands are still playing catch up, fine-tuning strategies and data collaboration investments. Sponsored by Optable.

The brand’s guide to customer journey automation

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For brands, each touchpoint is an opportunity to gain insights into their customers' behavior and preferences. These insights can then be used to engage consumers at a more personal level across

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Monday, November 27, 2023

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AI Briefing: With OpenAI in the spotlight, others release their own new AI models

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Last week was largely overshadowed by all the drama around OpenAI, but it was also a big week for some of the startup's key rivals and partners. November 27, 2023 With OpenAI in the spotlight,

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Friday, November 24, 2023

Lyft believes its blend of in-app ads, video ads, in-car tablets, roughly 800 digital car rooftop screens and OOH, will help differentiate its ad offering. November 24, 2023 As Lyft builds its ad

Newsroom unions push for better terms as end-of-year mass media layoffs loom

Wednesday, November 22, 2023

Newsrooms have unionized rapidly since the pandemic began in 2020, but the thousands of employees that have been let go since indicate that unionizing can't prevent layoffs — only soften the blow.

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🔍 How To Build An Organic Content Flywheel

Friday, September 20, 2024

September 19, 2024 | Read Online All Case Studies 🔍 Learn About Sponsorships Nearly every brand makes this mistake: their organic content team operates in a silo. Huge mistake. Organic is the testing