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Here’s this week’s list of rapidly trending topics, insights and analysis.

Topic #1

DGL Supplement

DGL supplements are derived from licorice root.

The product is primarily used to promote gastrointestinal health and sooth digestive discomfort.

Specifically, DGL is commonly used to support the treatment of gastric ulcers and acid reflux (GERD).

Studies have shown that DGL promotes the production of mucus that protects the stomach lining.

Videos about DGL supplements have over 27 million views on TikTok.

And a popular pack of DGL chewable tablets generates approximately $64K/month on Amazon.

What's Next

DGL supplements are part of the Gut Supplements meta trend.

Around 70 million Americans experience digestion problems.

And social media posts about gut health are becoming more common. In fact, videos about gut health have over 6.5 billion views on TikTok.

Which is leading to a growing demand for gut supplements.

(Searches for “gut supplement” have increased by 186% over the past five years).

Besides DGL, L-glutamine is another example of a trending gut supplement.

(Searches for “L-glutamine supplements” have grown by 720% over the past 24 months).

One highly-rated pack of L-glutamine powder generates around $180K/month on Amazon.

Topic #2

Embedded Lending

Embedded lending refers to financial lending offered by non-financial institutions.

For example, earlier this year Apple announced the launch of Apple Pay Later, a BNPL service that lets customers split the cost of any purchase into four installments.

Interest in embedded lending is growing because it enables any company to access a secure infrastructure for lending and immediately start offering financing for customers.

Currently, the most popular form of embedded lending is BNPL.

But embedded lending is also growing in B2B, specifically in the form of offering SMBs faster access to capital.

Merchant cash advances, working capital term loans and revenue-based financing are emerging categories of B2B embedded financing solutions.

What's Next

Embedded lending is part of the Embedded Finance meta trend.

Search volume for “embedded finance” has more than doubled over the last 24 months.

Some VCs describe embedded finance as essentially “making every company a fintech company.”

Notably, the embedded finance space is on track to become a $7T industry by 2030.

Embedded investment, embedded insurance and embedded payments are examples of trending embedded finance tools.

Topic #3

Power Grip Primer

Power grip primers are applied before foundation or other makeup to create a smooth and even surface for makeup application.

This ensures that makeup “grips” to the face, which extends the time that makeup adheres on the skin.

Videos about power grip primers have over 161 million views on TikTok.

Besides social media, interest in this product category is growing due to the brand E.L.F.

Searches for “Elf power grip primer” have increased by 1680% over the past 24 months.

E.L.F.’s power grip primer generates around $317K/month on Amazon.

What's Next

Power grip primers are part of the SkinTok meta trend.

The #skintok hashtag has over 18 billion views on TikTok. Here are a few examples of trending SkinTok products:

Lip glow oil is lip balm with a glossy effect. Searches for this product have increased by 3500% over the last five years.

Glowing sunscreen is another example of a skincare product gaining traction largely due to TikTok. Searches for this product have increased by 68% over the last year.

Brow glue is an eyebrow gel used to style brows. Videos about brow glues have over 372 million views on TikTok.

Topic #4

Chunky Earrings

Chunky earrings are earrings that feature oversized components, such as extremely large beads or stones.

Interest in chunky earrings initially took off when Bottega Veneta debuted a set of chunky earrings last winter.

Since then, Kendall Jenner, Hailey Bieber and Lori Harvey have been spotted wearing Bottega Veneta’s earrings.

This has prompted several companies to release cheaper chunky earring lines.

Which is driving most of the sugaring demand for this product.

One pack of chunky earrings brings in approximately $135K/month on Amazon.

What's Next

Chunky earrings are part of the Chunky Jewelry meta trend.

Specifically, we’re seeing growing demand for chunky gold jewelry.

(Searches for “chunky gold jewelry” have increased by 217% over the past five years).

And videos about chunky gold jewelry have over 2.7 million views on TikTok.

Chunky gold rings, chunky gold necklaces and chunky gold bracelets are examples of trending chunky gold jewelry.

Topic #5

Skyrocketing AI Platform
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Topic #6

DTC Product Taking Off
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Topic #7

Exploding Health Startup
(Exploding Topics Pro Only)

Topic #8

Rapid-growth DTC Startup
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Topic #9

Brand New Product Category
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Exploding Topics - ET: November 28th 2023

Topic #1

DGL Supplement

What's Next

Topic #2

Embedded Lending

What's Next

Topic #3

Power Grip Primer

What's Next

Topic #4

Chunky Earrings

What's Next

Topic #5

Skyrocketing AI Platform
(Exploding Topics Pro Only)

Topic #6

DTC Product Taking Off
(Exploding Topics Pro Only)

Topic #7

Exploding Health Startup
(Exploding Topics Pro Only)

Topic #8

Rapid-growth DTC Startup
(Exploding Topics Pro Only)

Topic #9

Brand New Product Category
(Exploding Topics Pro Only)

Older messages

ET: November 21st 2023

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ET: October 31st 2023

ET: October 24th 2023

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Exploding Topics - ET: November 28th 2023

Topic #1

DGL Supplement

What's Next

Topic #2

Embedded Lending

What's Next

Topic #3

Power Grip Primer

What's Next

Topic #4

Chunky Earrings

What's Next

Topic #5

Skyrocketing AI Platform(Exploding Topics Pro Only)

Topic #6

DTC Product Taking Off(Exploding Topics Pro Only)

Topic #7

Exploding Health Startup(Exploding Topics Pro Only)

Topic #8

Rapid-growth DTC Startup(Exploding Topics Pro Only)

Topic #9

Brand New Product Category(Exploding Topics Pro Only)

Older messages

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Skyrocketing AI Platform
(Exploding Topics Pro Only)

DTC Product Taking Off
(Exploding Topics Pro Only)

Exploding Health Startup
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Rapid-growth DTC Startup
(Exploding Topics Pro Only)

Brand New Product Category
(Exploding Topics Pro Only)