The marketer’s guide to B2B programmatic
The B2B marketing landscape is shifting as teams increasingly apply account-based marketing (ABM) tactics to focus on precision and performance goals and better meet the demands of prospects and customers for personalized experience via digital marketing strategies, including programmatic advertising. In this new Tactics + Insights guide, Digiday and StackAdapt examine how marketers are using programmatic ABM to nurture audiences. With multichannel programmatic ads, B2B marketers reach highly customized target audiences wherever they consume content with personalized creative. Download it to learn more about:
Sponsored by StackAdapt 
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