Lacking financial incentives, sustainability remains a hope, not a promise, in digital advertising next year

November 29, 2023

Lacking financial incentives, sustainability remains a hope, not a promise, in digital advertising next year

Reducing carbon emissions from the digital ad ecosystem is an important priority, but various players are skeptical that much can — and is — being done to practice sustainability.

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A study from Adalytics Research explores the intricacies of Google's Search Partner network and asks marketers, "Does a lack of transparency create brand safety concerns for search advertisers?"
This week’s Digiday+ Future of TV Briefing looks at how this year’s upfront and recent announcements from AMC Networks and Paramount indicate the progression of programmatic in the TV and streaming ad market.
Innovid’s recent report on television insights revealed advertiser challenges around the growing gap between measuring media and optimizing campaigns across various services and platforms.
McAfee CTO Steve Grobman spoke with Digiday about current AI trends and how tech has evolved since the boom began early this year.

Other things to know about

Join us December 4-6 in New Orleans at the Digiday Programmatic Marketing Summit, where attendees will have the opportunity for exclusive networking and can secure months' worth of meetings over the span of just three days.
As online shopping booms, e-commerce companies and mass merchants are tapping into the value of commerce media — monetizing first-party data on their digital properties. Sponsored by Nexxen.
Recent research shows nearly 90% of moms are gaming across mobile, tablet, console and PC platforms. In response, advertisers are increasing their focus on gamer moms. Sponsored by Activision Blizzard Media.

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