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Shopify Dispatch Issue #427 - Why offer 50% off, Shopify Black Friday results

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Issue #427 - November 29th, 2023

Inflection Points: Thanksgiving

Kevin Hillstrom asks, why offer 50% to a customer who would be willing to pay full-price?

This is how you can make customer segmenting pay for itself many-times over.

Shopify merchants break Black Friday record with $4.1 billion in sales

Looks like another record year for Shopify on Black Friday. I'd be interested to see how the whole weekend and Monday ends up performing.

Segment your customers automatically with RFM

Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.

Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.

My articles this week

Thank you

Tiny Tip: take today as it comes

Cyber Monday: work your plan

Time to settle in for the holiday season

Eric Davis

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Have a question about Repeat Customer Insights or would you like some support? Email shopify@littlestreamsoftware.com and I'll be happy to help (and you'll get a much faster response).

Have a question about Shopify that you just can't find the answer to? I'd be happy to give it a shot and maybe even turn it into an email or article. Just reply to this email.

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Shopify Dispatch Issue #426 - 1 or 3-Page Checkout, Handling Black Friday

Wednesday, November 22, 2023

​ Issue #426 - November 22nd, 2023 All merchants can now choose between the one-page checkout and three-page checkout Shopify has added the option to use a one-page or three-page checkout for all non-

Shopify Dispatch Issue #425 - Shipping and fulfillment, SEO meta descriptions

Friday, November 17, 2023

​ Issue #425 - November 15th, 2023 5 Reasons to Ship and Fulfill With Shopify This Holiday Season Maria Acle gives a few tips about shipping for the 2023 holiday season including avoiding the holiday

Shopify Dispatch Issue #424 - Difficult customer acquisition, Shopify Tax Platform

Wednesday, November 8, 2023

​ Issue #424 - November 8th, 2023 Times Have Changed Kevin Hillstrom writes about how 2023's customer acquisition is getting so difficult that stores are reaching for deep discounts even before the

Shopify Dispatch Issue #423 - Shop cash on web, Using Shopify AI content

Wednesday, November 1, 2023

​ Issue #423 - November 1st, 2023 Shop Cash Expands to the Web, Just in Time for Holiday Shopping Shopify has released the Shop search and marketplace to the web. This now makes it possible to search

Shopify Dispatch Issue #422 - GeoIP, Rebuy rates impact loyalty

Wednesday, October 25, 2023

​ Issue #422 - October 25th, 2023 GeoIP is now a part of Automatic Redirection Shopify has moved the GeoIP feature from Shopify Plus into the Automatic Redirection. If you use either of these, you'

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