Shopify Dispatch Issue #427 - Why offer 50% off, Shopify Black Friday results

Issue #427 - November 29th, 2023

Inflection Points: Thanksgiving

Kevin Hillstrom asks, why offer 50% to a customer who would be willing to pay full-price?

This is how you can make customer segmenting pay for itself many-times over.

Shopify merchants break Black Friday record with $4.1 billion in sales

Looks like another record year for Shopify on Black Friday. I'd be interested to see how the whole weekend and Monday ends up performing.

Segment your customers automatically with RFM

Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.

Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.

My articles this week

Thank you

Tiny Tip: take today as it comes

Cyber Monday: work your plan

Time to settle in for the holiday season

Eric Davis

Have a question about Repeat Customer Insights or would you like some support? Email shopify@littlestreamsoftware.com and I'll be happy to help (and you'll get a much faster response).

Have a question about Shopify that you just can't find the answer to? I'd be happy to give it a shot and maybe even turn it into an email or article. Just reply to this email.

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Shopify Dispatch Issue #427 - Why offer 50% off, Shopify Black Friday results

Issue #427 - November 29th, 2023

Inflection Points: Thanksgiving

Shopify merchants break Black Friday record with $4.1 billion in sales

Segment your customers automatically with RFM

My articles this week

Would you like to learn how to improve your store, attract happy customers, and sell more products?

Older messages

Shopify Dispatch Issue #426 - 1 or 3-Page Checkout, Handling Black Friday

Shopify Dispatch Issue #425 - Shipping and fulfillment, SEO meta descriptions

Shopify Dispatch Issue #424 - Difficult customer acquisition, Shopify Tax Platform

Shopify Dispatch Issue #423 - Shop cash on web, Using Shopify AI content

Shopify Dispatch Issue #422 - GeoIP, Rebuy rates impact loyalty

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