Coca-Cola set to continue generative AI efforts with holiday-season marketing push

November 30, 2023

Coca-Cola set to continue generative AI efforts with holiday-season marketing push

Coca-Cola is trying to find ways to connect its brand with culture beyond traditional advertising vehicles.

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In this week’s Research Briefing, we examine how brands have been upping their TikTok investments this holiday season, how Lyft and the MSG Sphere are positioning themselves as ad opportunities beyond OOH, and how publishers are committing to building their events businesses in 2024.
For a couple of publishers, referrals from Google are down upwards of 60%. More in this Digiday+ Media Briefing.
Digiday+ Research found that publishers' programmatic ad revenue didn't quite live up to expectations this year, but they still see it as a growth area.
WorkTok, or CareerTok, is in full force. Combined, those hashtags on TikTok have over four billion views and it is benefiting Gen Z.

Other things to know about

Cyber Week Offer extended: Save 50% on 3-month Digiday+ membership through December 1.
Brands are producing more impactful ads by turning to research and marketing trends to inform where audiences prefer to experience ads and what formats resonate with them the most. Sponsored by Spotify.
To avoid wasting ad spend on unvetted inventory, marketers are leveraging technology to drive efficient supply paths. Sponsored by Nexxen.

Lacking financial incentives, sustainability remains a hope, not a promise, in digital advertising next year

Wednesday, November 29, 2023

Reducing carbon emissions from the digital ad ecosystem is an important priority, but various players are skeptical that much can — and is — being done to practice sustainability. November 29, 2023

The marketer’s guide to B2B programmatic

Tuesday, November 28, 2023

How teams are activating programmatic account-based marketing at scale ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Google's 2024 cookie deprecation deadline is still on, says vp of global advertising Dan Taylor

Tuesday, November 28, 2023

Google's vp of global ads is confident that cookies will be gone from Chrome by the end of next year, despite all the challenges currently facing the ad market. November 28, 2023 Google's 2024

The brand’s guide to customer journey automation

Monday, November 27, 2023

For brands, each touchpoint is an opportunity to gain insights into their customers' behavior and preferences. These insights can then be used to engage consumers at a more personal level across

Last chance tonight: Save 50% on 3-month membership

Monday, November 27, 2023

Stay ahead of the trends transforming media and marketing ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🔍 How To Build An Organic Content Flywheel

Friday, September 20, 2024

September 19, 2024 | Read Online All Case Studies 🔍 Learn About Sponsorships Nearly every brand makes this mistake: their organic content team operates in a silo. Huge mistake. Organic is the testing