1. Home
  2. Discover
  3. Business
  4. Digiday

Coca-Cola set to continue generative AI efforts with holiday-season marketing push

The beverage behemoth believes that if it can offer an interactive, easy-to-use tool that appeals to consumers, particularly younger tech savvy consumers, it can help the brand retain relevance. 
November 30, 2023

Coca-Cola set to continue generative AI efforts with holiday-season marketing push

Coca-Cola is trying to find ways to connect its brand with culture beyond traditional advertising vehicles.

Additional coverage:

Other things to know about

Top Stories
Ivy Liu
The beverage behemoth believes that if it can offer an interactive, easy-to-use tool that appeals to consumers, particularly younger tech savvy consumers, it can help the brand retain relevance. 

howdy!
In this week’s Digiday+ Research Briefing, we examine how brands have been upping their TikTok investments this holiday season, how Lyft and the MSG Sphere are positioning themselves as ad opportunities beyond OOH, and how publishers are committing to building their events businesses in 2024, as seen in recent data from Digiday+ Research.

To retain current subscribers, publishers are returning to the techniques that won those conversions in the first place by offering intriguing content that aligns with subscribers' interests.

Advertisement

howdy!
For a couple of publishers, referrals from Google are down upwards of 60%.

For publishers, the widespread, unauthorized disclosure of first-party data on third-party sites creates costly financial, reputational and operational challenges.

howdy!
Digiday+ Research found that publishers’ programmatic ad revenue didn’t quite live up to expectations this year, but they still see it as a growth area.

Advertisement

The rapid growth of the CTV landscape has contributed to less-than-favorable territories where brands may see their CTV ads adjacent to polarizing political content or within apps that aren’t delivering content at all.

howdy!
WorkTok, or CareerTok, is in full force. Combined, those hashtags on TikTok have over four billion views and it is benefiting Gen Z.

howdy!
Reducing carbon emissions from the digital ad ecosystem is an important priority, but various players are skeptical that much can — and is — being done to practice sustainability.

All Latest Stories

You received this email because you’re a member of the Digiday community. If someone forwarded this to you, subscribe for yourself here .
Unsubscribe from this newsletter or update your preferences.
I don't want to hear from Digiday anymore. Stop receiving all Digiday emails.
Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006

Older messages

Lacking financial incentives, sustainability remains a hope, not a promise, in digital advertising next year

Wednesday, November 29, 2023

Reducing carbon emissions from the digital ad ecosystem is an important priority, but various players are skeptical that much can — and is — being done to practice sustainability. November 29, 2023

The marketer’s guide to B2B programmatic

Tuesday, November 28, 2023

How teams are activating programmatic account-based marketing at scale ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Google's 2024 cookie deprecation deadline is still on, says vp of global advertising Dan Taylor

Tuesday, November 28, 2023

Google's vp of global ads is confident that cookies will be gone from Chrome by the end of next year, despite all the challenges currently facing the ad market. November 28, 2023 Google's 2024

The brand’s guide to customer journey automation

Monday, November 27, 2023

For brands, each touchpoint is an opportunity to gain insights into their customers' behavior and preferences. These insights can then be used to engage consumers at a more personal level across

Last chance tonight: Save 50% on 3-month membership

Monday, November 27, 2023

Stay ahead of the trends transforming media and marketing ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

You Might Also Like

A simple hack to double your conversion rate

Friday, December 27, 2024

These deals are ending: Inro, Qolaba, MySEOAuditor, ContentRadar, and SEO Pilot - get them now to start off your 2025 right!! Get these lifetime deals now! (https://www.rockethub.com/) Today's hack

A Cricket Legend’s Abrupt Exit

Thursday, December 26, 2024

"Humiliation was going on," Mr Ravichandran said of his son's abrupt retirement from all forms of international cricket. "How long can he tolerate all this?" ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

One final game before the year ends

Thursday, December 26, 2024

This game will win you an insane prize and you don't even risk death like in Squid Game ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Podcast app setup

Thursday, December 26, 2024

Open this on your phone and click the button below: Add to podcast app

24% of all Seed VC Rounds Were For SaaS in 2024

Thursday, December 26, 2024

And it's clear now, SaaS is back. To view this email as a web page, click here saastr daily newsletter Carta: 24% of all Seed VC Rounds Were For SaaS in 2024 By Jason Lemkin Monday, December 23,

🎙️ New Episode of The Dime Uniform Genetics, F1 Hybrids, Better Yields: New Age Cannabis Cultivation ft. Ralph Risch

Thursday, December 26, 2024

​ Listen here 🎙️ Uniform Genetics, F1 Hybrids, Better Yields: New Age Cannabis Cultivation ft. Ralph Risch​ F1 hybrid seeds are the cornerstone of modern agriculture, offering the least expensive and

Would you like to WIN a MacBook Pro?

Thursday, December 26, 2024

You're invited to join in on all the fun! View in browser ClickBank Steven Clayton and Aidan Booth officially kicked off their monster '12 Day Giveaway' celebration yesterday, and you'

The Daily Coach's 10 Most-Read Pieces of 2024

Thursday, December 26, 2024

Thank you for being part of our journey and allowing us to be part of yours. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

New top offers (and CB Summit is coming!)

Thursday, December 26, 2024

Just in time for 2025, we have a plethora of top offers goodness for you – plus a new ClickBank Summit live event you won't want to miss... CB Logo High Res 200x23 ClickBank Newsletter Check out

What the rise of the niche and nano-creator means for influencer marketing

Thursday, December 26, 2024

As the creator economy swells, niche creators stand out capturing user attention and advertiser dollars. December 26, 2024 What the rise of the niche and nano-creator means for influencer marketing As