Mailbrew Marketing Weekly - Marketing Weekly #156

Experiments and Optimisations aren’t the same • How to Analyse Complex Business Problems Like Top Strategy Consultants • This Is What Happens When Your Ears Guide Your Taste Buds • How We Stopped Losing Email Subscribers and Reignited List Growth • Kidfluencers: The Ethics of Marketing My Child • I Asked 13 Buffer Leaders for Advice on Succeeding in My New Role • 96.55% of Content Gets No Traffic From Google. Here’s How to Be in the Other 3.45% [New Research for 2023] • The Best Damn Food & Drink Gift Guide on the Internet 2023 • Goodbye Hallucinations, Hello AI Research: Advanced Tactics for Content Teams • Most Profitable Companies: U.S. vs. Rest of the World, 2023
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Sunday December, 2023

👋 Good day!

Here's your weekly marketing brew. ☕️

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Blogs

I Asked 13 Buffer Leaders for Advice on Succeeding in My New Role
Kirsti LangDec 1
As a new Bufferoo, I asked my teammates how to thrive at the company. Their guidance will stay with me for the rest of my career — and it might help you, too.
96.55% of Content Gets No Traffic From Google. Here’s How to Be in the Other 3.45% [New Research for 2023]
Tim SouloDec 1
Our Content Explorer tool discovers 10 million new pages every 24 hours while being very picky about the pages that qualify for inclusion. The “main” Ahrefs web crawler crawls that number of pages every two minutes.  But how much of
Read more ›
The Best Damn Food & Drink Gift Guide on the Internet 2023
Amanda NatividadNov 28
Here it is, our fourth annual edition! The first three were just practice for this masterpiece of culinary and imbibable magnificence. Because this year, our food and drink gift guide isn’t just the usual excellent selection — products we’ve used, received and enjoyed, and/or gifted — it’s also chock-full of …
Goodbye Hallucinations, Hello AI Research: Advanced Tactics for Content Teams
Tim MetzNov 28

Our in-house innovation lead, Tim Metz, explores new ideas and technologies for our customers and content. In this article, he shows how content teams can use AI tools in their research process. Your first experiences with ChatGPT are likely similar to mine: excitement, wonder, and fear, quickly followed by disappointment …

Most Profitable Companies: U.S. vs. Rest of the World, 2023
Benji HyamNov 29
Our following research takes a deep dive into the financial landscapes of the Fortune 500 global companies list, unraveling the intricacies of their profitability.

Newsletters

With a Twist
Shannon SankeyDec 1

Glossier's pepper mill, Elon's expletive, and more.

The post With a Twist appeared first on Carney.


Podcasts

Unlocking Exponential Growth: The Blueprint to Scale Your Business
John JantschNov 30
In this episode of the Duct Tape Marketing Podcast, I interviewed Tony DiSilvestro. Tony is a seasoned entrepreneur, business consultant, and author of the Business Scaling Blueprint. With a passion for helping businesses achieve exponential growth, Tony shared valuable insights into the challenges and misconceptions surrounding business scaling. Key Takeaways: …
Jose Rosado: How I Went from Job Loss to Online Success
podcasters.spotify.comCopyblogger Media LLCNov 28

In this podcast episode, Tim Stoddart is joined by guest, Jose Rosado. They discuss Jose's journey as a testament to anyone being capable of achieving success, even without English as their first language. They also talk about Jose's experience of being fired from his job, starting freelancing, and eventually building …

Use Generative AI for Marketing!
John Wall and Christopher PennDec 1

In this Marketing Over Coffee: Learn about what’s going on at OpenAI, How Trust Insights can teach you to use Generative AI, What Gear to Buy, and more! Direct Link to File Brought to you by our sponsor: The New Generative AI for Marketing Course from Trust Insights What’s going …


I hate marketing. Anyone here left and found something worthwhile?

For context I work in digital marketing. Mostly SEO and PPC.

Title pretty much sums it up. I majored in marketing strategy because I had no clue what I wanted to do and business seemed like a safe bet.

I started my professional career in marketing 2 years ago at …

It’s ironic how everyone wants to use AI to create content but no one wants to read content made by AI

It’s ironic how everyone wants to use AI to create content but no one wants to read content made by AI.

Why is it there such a massive discrepancy between digital marketing experts and people who are successful on social media?

Something I always found interesting, is when I worked at a marketing firm, I was with people who understood the intricacies of digital marketing and social media management, but can't figure out how to grow their own social media brand.

Like I have had supervisors that worked VP and GVP …



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Twitter

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