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Coca-Cola set to continue generative AI efforts with holiday-season marketing push
Thursday, November 30, 2023
The beverage behemoth believes that if it can offer an interactive, easy-to-use tool that appeals to consumers, particularly younger tech savvy consumers, it can help the brand retain relevance.
Lacking financial incentives, sustainability remains a hope, not a promise, in digital advertising next year
Wednesday, November 29, 2023
Reducing carbon emissions from the digital ad ecosystem is an important priority, but various players are skeptical that much can — and is — being done to practice sustainability. November 29, 2023
The marketer’s guide to B2B programmatic
Tuesday, November 28, 2023
How teams are activating programmatic account-based marketing at scale
Google's 2024 cookie deprecation deadline is still on, says vp of global advertising Dan Taylor
Tuesday, November 28, 2023
Google's vp of global ads is confident that cookies will be gone from Chrome by the end of next year, despite all the challenges currently facing the ad market. November 28, 2023 Google's 2024
The brand’s guide to customer journey automation
Monday, November 27, 2023
For brands, each touchpoint is an opportunity to gain insights into their customers' behavior and preferences. These insights can then be used to engage consumers at a more personal level across
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