1. Home
  2. Discover
  3. Business
  4. Daily Shopify Tips

Shopify Dispatch Issue #428 - Sold out alternatives, False-pressure subject lines

​

Issue #428 - December 6th, 2023

Sold-out products should link to an alternative

Ilana Davis writes about how to link to alternative products on out-of-stock products.

What Is The Message?

Kevin Hillstrom shares a series of email subject lines one store sent them about their Black Friday sale.

Segment your customers automatically with RFM

Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.

Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.

My articles this week

Riff on the best ideas

Promote your best products during the holiday season

Evaluate your November customer cohort to find repeat customers

How much value loyal customers add to your Shopify store

Eric Davis

​

Have a question about Repeat Customer Insights or would you like some support? Email shopify@littlestreamsoftware.com and I'll be happy to help (and you'll get a much faster response).

Have a question about Shopify that you just can't find the answer to? I'd be happy to give it a shot and maybe even turn it into an email or article. Just reply to this email.

Did someone awesome share this letter with you? Awesome! You can sign up for my Daily Shopify tips to help your store thrive here.

Want all of the week's tips in one email? Just email shopify@littlestreamsoftware.com and tell me you want to switch your subscription to Shopify Dispatch's weekly version.

Want to unsubscribe from Eric's Daily Shopify Tips and app updates? No hard feelings. Use this link to unsubscribe: Unsubscribe

Want to send me a nice note or gift? My postal address is 1887 Whitney Mesa Dr #6225, Henderson, NV 89014

Older messages

Shopify Dispatch Issue #427 - Why offer 50% off, Shopify Black Friday results

Wednesday, November 29, 2023

​ Issue #427 - November 29th, 2023 Inflection Points: Thanksgiving Kevin Hillstrom asks, why offer 50% to a customer who would be willing to pay full-price? This is how you can make customer segmenting

Shopify Dispatch Issue #426 - 1 or 3-Page Checkout, Handling Black Friday

Wednesday, November 22, 2023

​ Issue #426 - November 22nd, 2023 All merchants can now choose between the one-page checkout and three-page checkout Shopify has added the option to use a one-page or three-page checkout for all non-

Shopify Dispatch Issue #425 - Shipping and fulfillment, SEO meta descriptions

Friday, November 17, 2023

​ Issue #425 - November 15th, 2023 5 Reasons to Ship and Fulfill With Shopify This Holiday Season Maria Acle gives a few tips about shipping for the 2023 holiday season including avoiding the holiday

Shopify Dispatch Issue #424 - Difficult customer acquisition, Shopify Tax Platform

Wednesday, November 8, 2023

​ Issue #424 - November 8th, 2023 Times Have Changed Kevin Hillstrom writes about how 2023's customer acquisition is getting so difficult that stores are reaching for deep discounts even before the

Shopify Dispatch Issue #423 - Shop cash on web, Using Shopify AI content

Wednesday, November 1, 2023

​ Issue #423 - November 1st, 2023 Shop Cash Expands to the Web, Just in Time for Holiday Shopping Shopify has released the Shop search and marketplace to the web. This now makes it possible to search

You Might Also Like

TONIGHT: Last chance to secure the best rate for the Digiday Awards

Friday, May 3, 2024

Tonight is the last chance to secure the best rate on entries to the Digiday Awards. By entering, you have the opportunity to gain recognition among the best in media and marketing in front of

Prediction Markets Don't Believe The Fed

Friday, May 3, 2024

Listen now (2 mins) | Today's letter is brought to you by Consensus 2024! Consensus 2024 is happening May 29-31 in Austin, Texas. This year marks the tenth annual Consensus, making it the largest

Cultivating creative ideas

Friday, May 3, 2024

Today's Guide to the Marketing Jungle from Social Media Examiner... Presented by Social Media Marketing World logo It's 🧑‍🍳 Raspberry Popover Day, Reader! 😋 Get ya some! In today's edition:

Weekly Dose of Optimism #92

Friday, May 3, 2024

Icons, Georgia Nuclear, Fusion Magnets, Solar Satellites, mRNA Cancer Vaccines, Extropic, Nanotechnology ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Influence Weekly #333 - Creators Cash In: Paid User-Generated Content Offering Explodes 93% In 2023

Friday, May 3, 2024

TikTok and Universal Music Group end feud with new agreement ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Chaos isn’t a pit 🕳 Chaos is a ladder 🪜

Friday, May 3, 2024

I'm leaning in. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Issue #18: Defense Unicorns to the Rescue!

Friday, May 3, 2024

Issue #19: Wallet-as-a-service ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Zero-carbon push lifts climate tech

Friday, May 3, 2024

Fintech unicorn founder will 'never sell'; AI's latest unicorns; cancer specialist Delphia Therapeutics captures $67M Read online | Don't want to receive these emails? Manage your

"Notes" of An Elder

Friday, May 3, 2024

It's never too late for a new beginning in your life. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

The Case for Organic 🥬

Friday, May 3, 2024

Algo updates, brand refreshes, and LinkedIn games. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌