3 social media marketers weigh in on the profession’s diversity problem

Who Do Consumers Think Runs Brand Accounts?

Most people perceive the average social media professional to be a 25-40 year old white female, according to a Q4 Sprout Pulse Survey. After comparing this against other data sources, we realized that consumers’ views are surprisingly accurate. Which led us to even bigger questions, like why are social media careers dominated by Millennial white women? And what can teams start doing to address the industry’s lack of diversity?

We spoke to three social professionals, including Kikora Mason, Vice President, Community at JPMorgan Chase, and Laurise McMillian, Social Creative Lead of Facebook, about the business impact of building more diverse social teams and steps to get there.

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