GrowthHackingIdea - "No one bought it" to $10,000 in a week

Nat Eliason decided to pre-sell a video course for his email list. The paid course pre-order was for $500, the mastermind group was for $50 a month.

And… no one bought it.

He analyzed feedback from his subscribers and realized that the mastermind group was the wrong move and that the pre-order price was too high.

He emailed everyone back, apologized, and offered the pre-order for $250 instead (50% off).

After this email, he pre-sold $10,000 worth of the course without ever making a lesson, which was the validation he needed that people were willing to pay for it.

Why do I mention this story? Because a lot of people (myself included) think if they made a mistake with pricing or anything else there is no way to fix it with the same audience. Well if this dude did it - you can do it too ;).

Source: www.nateliason.com


Cheers,
Charlie Patel ;)



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