GrowthHackingIdea - +50% increase (creative engineering)

It’s a kind of advanced engineering growth hack.

Users of the Shopkick app could redeem cash incentives for sending a web invite to a friend.

Once a referred user clicked through the invite, he would have to enter his phone number to register. Then, the only way to identify that same user as the referred one was to have him re-enter his num when he downloaded the app. That ensured accurate tracking but resulted in low conversions.

Here's a creative engineering hack Shopkick's team implemented to increase the conversion rate by 50%.

When you download the app and first open it, the app does a fast switch back out to Safari, reads the cooki, and then switches back to the app. That makes it possible to eliminate the phone number step and it increased their conversion rate by 50%.

Source: blog.mixpanel.com


Cheers,
Charlie Patel ;)



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