GrowthHackingIdea - +18% (max: +654%) through ASO + 4 tools

After analyzing data from more than 10 million mobile users, SplitMetrics uncovered the answer to the question: "Is it worth A/B testing mobile screenshots, icons, descriptions, etc."

Average conversion from App Page Views to Downloads is 26.4% (min: 0.36%; max: 82%)

Average improvement in conversion with A/B testing:
1. Screenshots: 18.8% (max: 654%)
2. Icons: 26% (max: 560%)
3. Description: 21% (max: 59.6%)
4. Video preview: 16% (max: 108%)

According to a case study, Rovio’s Angry Birds recently managed to increase its conversions up to 30% by optimizing their screenshots.

I found 4 tools that allow app store A/B testing:
1. Gummicube
2. PreApps
3. Tune
4. SplitMetrics

Source: splitmetrics.com


Cheers,
Charlie Patel ;)



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