Data is whatever you make of it, right? Right…?

🔝 SEO

Google crawling experiment: Kristina ran an experiment where she disabled the crawling of her website for >50 days. Interesting result: She didn’t lose much search traffic.

How to SEO for AI search: Researchers from Princeton University, Georgia Tech, Allen Institute for AI and IIT Delhi tested nine ways to optimize for AI search engines. The top three strategies were adding relevant statistics, incorporating credible quotes, and including citations from reliable sources.

💻 Digital marketing

B2B content marketing: Ryan, our Director of Content Marketing, interviewed three experienced B2B content marketers to find out how they solve unique B2B challenges. It’s delightful to know that even simple tactics like FAQs, glossaries, and case studies still work well.

Product-led content by-products: By-products are incidental resources you gain while creating a product. Digital product development also generates by-products. Product data, in-house expertise, and stories from your product development journey could all be turned into content. 

Where is the next creative revolution?: With ZIRP over, how things were done in 2010 will no longer be useful in the next decade. No one seems to know what to do. At the heart of it is a famine of leadership and vision for the future. We need to develop taste and ideas.

Till next time ;)
Cheers,