We’ve just published a beautiful children’s book titled “White Haired SEO” and we’re giving away 100 copies!

Follow the instructions here to stand a chance to win one of them for yourself.

🔝 SEO

Secrets Google hides in plain sight: Overlooked elements like the search menu, topic filters, related filters, and image search tags can be used to improve your SEO strategy.

[Podcast] An optimist’s view on generative AI, content, and SEO: Our Director of Content Marketing, Ryan Law, was a guest on the Rankable podcast. One takeaway: Generative AI could take over listicles, and therefore refocus creators back to producing more in-depth content via research and unique perspectives.

💻 Digital marketing

How to start a digital marketing agency: Chris asked 100+ digital marketing agency founders about how to start a digital marketing agency. A key takeaway: Specialize in both the types of services you provide and the types of businesses you work with.

Writers who operate: Those who write while holding a non-writing role are best positioned to create work that advances the industry. Reasons: They’re more believable because they experience the consequences of their choices; they don’t have to play the controversy game to generate views and distribution; they directly experience changes in the industry; they encounter real-life problems and thus have a constant source of relevant topics.

Raise the bar: A major lever for raising the bar is giving your team members actionable feedback on work output on a regular basis.

Till next time ;)
Cheers,