The Steal Club - 🕵️‍♂️ Capping your newsletter subs?

Hey thieves,

I gotta say, I'm pleasantly surprised with LinkedIn.

(never thought I'd say that)

I've been fairly consistent for a month there now, and the results have been great.

600+ new followers, over 35k impressions, and found a bunch of interesting creators making a killing.

If you are skeptical about the platform like I was, give it a second thought.

And if you decide to jump in, send me a connection request!

That said, let's jump into this week's heist. But first, a word from this week's sponsor 👇

#1 - Content trend: hand-drawn notes

A few weeks ago, we saw that handwriting is taking over Instagram.​

Well, it's now spreading to other platforms. Below you have two examples from Twitter and LinkedIn 👇

We are going to see this trend everywhere soon. Might as well jump on it while it's early!

🕵️‍♂️ Stolen from Kuba and Matt​

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#2 - Limit how many subscribers can get into your newsletter

Okay, this might sound like a crazy idea, but hear me out:

What if, when everyone is focused on hyper-growing their newsletter audience, you'd limit how many subs you can get?

Nathan Barry shares two examples of newsletters that do that:

Why I think it's actually a good idea:

• Generates FOMO and scarcity
• Raises the perceived value of the newsletter
• Strong incentive to subscribe NOW. Eliminates objections.
• Strong incentive to open the emails or you'll get kicked out

Love this.

🕵️‍♂️ Stolen from this conversation​

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#3 - How to generate buzz as a curator

Josh Spector runs FTI, one of the best creator-focused curation newsletters out there.

That means he needs a ton of links and resources to feature.

Here's how he gets them:

This public post is smart because:

• The audience does the work for him sending links
• He promotes the newsletter without promoting it

When a post gets that many comments and impressions, it gets pushed by the algorithm, showing it to more people (and getting them into FTI)

I have a small line section, so I'm definitely stealing this one!

Steal-worthy links from all around the internet

​

🕵️‍♂️ The beehiiv team published a "State of newsletters" report. Must read if you are building one. (link)

🕵️‍♂️ How to make a killer YouTube thumbnail (link)

👉 Making visuals will be a top 2024 skill. Go from "I have no idea" to a portfolio of viral visuals with this course. No design background needed. (link)

🕵️‍♂️ Josh Spector's most popular content from 2023 (link)

🕵️‍♂️ Why you should have an email list, but maybe not a weekly newsletter (link)

​

Links that start with the 👉 emoji are ads. Book your slot here.​

And that’s it for today. Before we leave:

There is a big update coming to the Tactics.

I'm adding close to 20 new ones, plus a new system on how to access them (and a few other extras 😉).

Once that's done, I'll raise prices as the value of the product also goes up. If you want to lock in the current price, now is a good chance!

​Get them here.​

See you next week with more thefts,

Alex Llull, Chief Thief

​The Steal Club​