Raisin Bread by MarketerHire - Microsoft's new AI ad creation tool

Creative Studio enables retailers and advertisers to create ads with simple AI prompts. Users share a product URL and the retailer’s style guide, and the tool will automatically output banner creative for different channels.

The new tool allows for easy editing of any banner elements, from imagery to headlines. It can even turn simple product photos into lifestyle images.

Once the banner ad campaign goes live, the Retail Media tool leverages AI to choose the most effective banner creative based on click-through and conversion rates.

KitKat’s 60-second spot shares the findings of a recent study on generative AI: “Simply put ‘Have a break, and then’ before your query…then get a more accurate response from your AI,” the ad reads.

The ad is part of a larger campaign by VML, “Have AI Break”—a series of short AI-generated videos targeting Gen Z. The new spot builds upon this foundation with a playful take on AI research.

By associating its tagline with generative AI, this 90-year-old candy company successfully repositions itself as a modern, plugged-in brand.

The company’s Caper Carts highlight new CPG products, deals, and brands on their built-in digital screens.

Caper Carts use AI-powered computer vision to automatically add cart items to a digital checkout list. As customers shop, the digital ad screen offers personalized product recommendations based on real-time purchases.

Instacart will begin testing the initiative at Bristol Farms supermarkets in Southern California and plans to deploy thousands of Caper Carts across the nation over the next year.