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Here’s this week’s list of rapidly trending topics, insights and analysis.

Topic #1

Home EV Charger

Home electric vehicle (EV) chargers are designed for residential use.

Home EV chargers are typically wall-mounted units that connect to a power source, such as a household electrical outlet or a dedicated circuit.

Ohme is an example of a brand seeing growing demand for their home EV chargers.

Searches for “Ohme Home Pro” have increased by 6900% over the past five years.

Videos about Ohme’s EV charger have over 62 million views on TikTok.

What's Next

Home EV chargers are part of the EV Products meta trend.

Last year, almost 15 million EVs were sold globally (up from only 1 million in 2017).

Which is creating a growing demand for EV products.

In fact, searches for “EV products” have increased by 767% over the past five years.

Here are examples of in-demand EV products:

EV charging adapters allow compatibility between different charging connectors or outlets.

EV solar panels are integrated into the charging infrastructure, providing renewable energy for charging.

EV portable chargers can be carried and used at different locations.

Topic #2

Inflatable Ice Bath

Inflatable ice baths are a portable alternative to traditional ice baths.

This portability makes it ideal for use at sporting events, outdoor training facilities, or small yards.

Interest in this product category is growing largely due to the DTC brand Lumi.

Searches for Lumi’s inflatable ice bath have grown by 131% over the last 12 months.

What's Next

Inflatable ice baths are part of the Cold Exposure meta trend.

Searches for “cold exposure” have increased by 138% over the last five years.

Interest in cold exposure is growing primarily due to a growing number of wellness influencers advocating it.

For example, Andrew Huberman, who hosts the Huberman Lab, a top 15 podcast, released an entire episode about the benefits of cold exposure last year.

Cold exposure has also become popular on social media. The hashtag #coldexposure has over 144,000 posts on Instagram.

Topic #3

Colostrum Supplement

Colostrum is a nutrient-rich milky fluid produced by mammals immediately after giving birth.

Certain studies have shown that colostrum may boost immunity and promote gut health.

Miracle Moo is an example of a trending startup selling colostrum supplements.

(Searches for the brand have grown by 6700% over the past 6 months).

One highly-rated colostrum supplement generates approximately $132K/month on Amazon.

What's Next

Colostrum supplements are part of the Immunity Supplements meta trend.

We’re seeing growing demand for immunity-boosting supplements.

In fact, searches for “immunity supplements” have increased 75% in the last 5 years.

Examples of trending immunity supplements include mushroom gummies, postbiotics, and sea moss drops.

Topic #4

Rice Serum

Rice serums are skincare serums made with fermented rice.

It’s thought that the product may reduce the signs of wrinkles and aging.

Interest in this product category is growing mainly because of a brand called Beauty of Joseon.

(Search volume for “Beauty of Joseon rice serum” has grown 760% over the past two years).

Beauty of Joseon’s rice serum generates approximately $553K/month on Amazon.

What's Next

Rice serums are part of the Rice-Based Skincare meta trend.

Studies have shown that rice-derived ingredients (like rice bran, betaine, and tricin) have anti-aging, anti-inflammatory, and moisturizing properties.

Here are a few trending rice-based personal care products:

Rice toners are typically used after cleansing to balance the skin's pH levels.

Rice water shampoo helps nourish and strengthen hair strands, promoting volume and thickness.

Rice moisturizers are formulated with rice extract or rice water.

Topic #5

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Topic #6

Fast-Growing Health Niche
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Topic #7

Emerging Product Category
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Topic #8

SaaS Startup Gaining Steam
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Topic #9

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Exploding Topics - ET: January 30th 2024

Topic #1

Home EV Charger

What's Next

Topic #2

Inflatable Ice Bath

What's Next

Topic #3

Colostrum Supplement

What's Next

Topic #4

Rice Serum

What's Next

Topic #5

Exponential AI Startup
(Exploding Topics Pro Only)

Topic #6

Fast-Growing Health Niche
(Exploding Topics Pro Only)

Topic #7

Emerging Product Category
(Exploding Topics Pro Only)

Topic #8

SaaS Startup Gaining Steam
(Exploding Topics Pro Only)

Topic #9

Breakout CPG Product
(Exploding Topics Pro Only)

Older messages

ET: January 23rd 2024

ET: January 16th 2024

ET: January 9th 2024

ET: January 2nd 2024

ET: December 26th 2023

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Exploding Topics - ET: January 30th 2024

Topic #1

Home EV Charger

What's Next

Topic #2

Inflatable Ice Bath

What's Next

Topic #3

Colostrum Supplement

What's Next

Topic #4

Rice Serum

What's Next

Topic #5

Exponential AI Startup(Exploding Topics Pro Only)

Topic #6

Fast-Growing Health Niche(Exploding Topics Pro Only)

Topic #7

Emerging Product Category(Exploding Topics Pro Only)

Topic #8

SaaS Startup Gaining Steam(Exploding Topics Pro Only)

Topic #9

Breakout CPG Product(Exploding Topics Pro Only)

Older messages

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