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Here’s this week’s list of rapidly trending topics, insights and analysis.

Topic #1

Fluted Glass

Fluted glass refers to glassware or architectural glass with vertical grooves or ridges running along its surface.

Besides creating a decorative pattern, the design serves a number of functional purposes.

For example, fluted glass provides a level of privacy by obscuring the view through the glass.

Specifically, the vertical grooves create a diffusing effect, making it difficult for people from one side to see clear images of those on the other side.

This is why fluted glass is emerging as a popular choice for shower screens.

(Searches for “fluted shower glass” have increased 157% over the past five years).

What's Next

Fluted glass is part of the Fluted Interior Design meta trend.

Fluted interior design involves using fluted or ribbed textures as a primary decorative element.

Here are a few in-demand fluted products:

Fluted panels are used as wall decor. These panels imitate the look of natural wood. However, they are resistant to mold, water damage, and termites.

Fluted doors feature vertical grooves or flutes on the surface.

Fluted cabinets are growing quickly on social media. Videos about these products have over 825 million views on TikTok.

Topic #2

Birch Juice

Birch juice is a natural, mildly sweet liquid extracted from various species of birch trees.

Birch juice has been consumed for centuries in Northern Europe, Russia, and other parts of the world as a traditional beverage and health tonic.

But interest in this product category is growing mainly because of its UV protection properties.

Several startups have started selling birch juice-based sunscreen.

Searches for “birch juice sunscreen” have grown by 353% over the past 24 months.

One brand seeing growing demand for their birch juice sunscreen is Round Lab.

Search volume for “Round Lab birch juice sunscreen” has grown by 264% over the past 24 months.

What's Next

Birch juice is part of the Specialty Sunscreen meta trend.

Startups are launching new sunscreen products for specific use cases, or with unique ingredients.

Here are a few examples of specialty sunscreen products:

Blue light sunscreen contains iron oxide, an ingredient particularly effective at blocking blue light.

Ceramide sunscreen provides broad-spectrum protection against UVA and UVB rays while also replenishing the skin's natural ceramide levels.

Glowing sunscreen is a sunscreen that, once applied, leaves the skin with a pearlescent finish.

Topic #3

Grounding Shoes

Grounding shoes are designed to promote the practice of “grounding” (also known as “earthing”).

They have thin soles made from conductive materials, such as leather, rubber, or specialized fabrics.

These materials transfer electrical charges between the ground and the wearer's feet.

The purpose of grounding shoes is to allow the user’s body to absorb the Earth's electrons, which some believe to have a number of health benefits.

Videos about grounding shoes have over 1.4 billion views on TikTok.

Rhizal is an example of a trending grounding shoe brand.

(Search volume for the company has grown by 200% over the past 24 months).

What's Next

Grounding shoes are part of the Grounding Online Community meta trend.

Grounding involves physically connecting to the Earth's electric field, usually by walking barefoot, sitting or lying on the Earth, or using grounding mats or products.

We’re seeing a growing interest in this practice throughout social media.

For example, the #grounding hashtag has over 1.9 million posts on Instagram.

Whereas videos about grounding have more than 2.8 billion views on TikTok.

Grounding mats and grounding sheets are trending grounding products.

Topic #4

Cybercore

Cybercore is an aesthetic trend combining elements of Y2K fashion with futuristic and sci-fi-inspired tech wear.

This trend has become popular on TikTok (videos mentioning Cybercore have over 475 million views on the platform).

Whereas the #cybercore hashtag has over 374,000 posts on Instagram.

This community is identified by the phrase “CyberY2K” (the hashtag cybery2k has over 1.7 billion views on TikTok).

What's Next

Cybercore is part of the TikTok Aesthetics meta trend.

TikTok has become a go-to platform for people to share their styles.

Some examples of trending TikTok-inspired aesthetics include:

Cottagecore is a trend that celebrates an idealized rural life. The aesthetic has over 62 million views on TikTok.

Goblincore has over 2.1 billion views on the platform. As the name suggests, it is an aesthetic inspired by the folklore of goblins.

Naturecore is a trend that integrates the theme of nature (animals, flowers, trees, and more). With over 45 billion views, it is one of the most popular aesthetics on TikTok.

“Exploding Topics Pro gives us a huge competitive advantage”

Exploding Topics Pro is the only product that identifies trends at least 12 months before they take off.

Which is why over 6,000 entrepreneurs and investors have signed up so far. Like Eric Siu, angel investor and founder of Single Grain.

Eric recently told us that “Exploding Topics Pro gives us a huge competitive advantage”.

Specifically, Eric uses the product to “spot non-obvious opportunities for products, features, investments and more.”

The best part?

You can try Exploding Topics Pro for just $1.

So if you want to stay ahead of the curve, try Exploding Topics Pro today.

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Exploding Topics - ET: February 6th 2024

Topic #1

Fluted Glass

What's Next

Topic #2

Birch Juice

What's Next

Topic #3

Grounding Shoes

What's Next

Topic #4

Cybercore

What's Next

“Exploding Topics Pro gives us a huge competitive advantage”

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ET: January 30th 2024

ET: January 23rd 2024

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ET: January 9th 2024

ET: January 2nd 2024

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