3-2-1: “Bou Bou Bou”, Pizza influencer, Rewrite this

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Read on web

Hey — It's Harry.

Monday speeded by. I shall not delay further. A jam packed issue. Enjoy.

Estimated read time: 2 minutes 17 seconds.

Before we begin... a big thank you to this week's sponsor.

• Hubspot surveyed 1400+ marketers. The results were juicy.

• “What delivered a 120x return in 2023?”

• Curious? Check out their State of Marketing Report (it's free).

Two Copywriting Tips

1/ Here's a rubber. Make this ad better.

Answer at end of email.

2/ Three ways to add warmth to your CTA

Three short examples

1/ “Bou Bou Bou. Wow. Wow. Wow.”

Ten years ago Dave Trott drew a triangle on a flipchat and said “every ad needs three things”.

- Impact: “You've got to get noticed”

- Communication: “You've got to tell me what”

- Persuasion: “You've got to tell me why”

Most ads just do the “communication” part.

- “We're a brand agency”

- “No s***. I just googled that”

Look what happens when you do all three.

Jesse from Bou tells me it's their best performing ad

2/ “Did we mention it's blue”

Most new product launches look something like this.

Innocent's look like this.

“You have to entertain to educate because the other way around doesn't work” — Walt Disney

3/ A full-time “pizza influencer”

The trouble with brands on social media is (no matter how hard you try) you're a brand on social media.

So what if you hire an influencer. Give them the keys. “Work your magic”.

Well. That's what Slice did.

Out with posts of garlic bread. In with “Take Me to Your Slice”. Hosted by pizza influencer Ricky. His Instagram pals for guests.

Four months in and impressions just hit 1.8 million / month. Maybe they're onto something.

[1] [2]

One Favourite Tweet

Off on a little break to wrap the course. Be back before you know it.

Enjoyed this one or have feedback? Do reply. It's motivating. I'm not a robot, I talk back. If these emails aren't for you anymore you can unsubscribe here.

See you sooner or later — Harry

P.S. Song of the week

P.P.S Not sponsored. Just worth sharing. CopyNights. Casual copywriter drinks. I'll be at the next London one. Message Vikki if you'd like to set one up.

Thanks to Tom, Will, Francis Beechinor, and Ramen Club for helping edit.

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3-2-1: “Bou Bou Bou”, Pizza influencer, Rewrite this

Older messages

3-2-1: Deliberately short, The Dream 100, Olives

3-2-1: Marketing Examples is BACK!

Marketing Examples is NOT back

3-2-1: Punchiness, Pain Points, Press “B”

3-2-1: Anti-clickbait, 19% Conversion, Cross it out

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